Product Creation By Jeff Wellman Creation To Product Marketing

Creating Your Online Internet Products.

If you’ve ever stopped and thought about doing your very own product you probably know what a daunting process this seems like it will be.

Affiliate Marketing which is nothing more than promoting other marketer’s products and services is probably the easiest way to get started making money on the Internet if it is done properly. With anything you do there is of course a learning process that you will find yourself going through.

With Affiliate Marketing You will find that you will not have to worry about dealing with customer support, taking payments through credit cards, issuing refunds to the unhappy should that just could not find anything good about the product that they probably never intended on using in the first place or putting the time and energy into actually creating your own product in the first place.

But, as time goes on and you get more experienced in your business you will soon find that the real money is in product creation. Trust me when I tell you that it is well worth your time and energy you will spend creating your own products.

There will soon be no doubt in your mind whatsoever that this is where the Gurus rake in the largest amounts of money in their business.

Product creation also helps you become the credible expert that you need to become in order to be a successful online Marketer.

Join me in the following video as I walk you through the product creation steps from creating to marketing your own online products.

JV Partners, Choosing The Right One. Email 16

Finding JV Partners You Can Trust

In Internet Marketing and Affiliate product promotions it is not just about finding JV Partners, It is about finding JV partners and affiliates you can trust.

I kind of got lost in my series of emails I was writing.

Like many of you can understand, life just seemed to interrupt my direction and flow.

I am not sure If I will continue the series much farther if at all right now as I have to focus on some other aspects of my business for a bit.

But I want to go back and re-visit email number 11 in the series for a few moments today where I was talking about JV Partners.

If your missing the series or not sure what I am talking about you can find all of the 15 previous emails right here on the blog.

JV partners are a crucial part of my business,  but I am not just saying I grab all of them I can.  I have to be able to build a trusted relationship with each one or it just is not anything I want to be a part of.

You need to be able to do the same.

I guess there really is no simple way to know those you can trust accept to go with your gut instinct.

I recently was approached by a JV partner that wanted to do an ad swap with Paul and I.  Basically he wanted to send out to his  list something for Paul and I and in return we would send out to our lists promoting something for him.

This is a great way to build lists when it works properly,

When we got the links to everything we were going to promote for the JV partner we were doing the ad swap with I clicked on the link like any good marketer would do to make sure that it was indeed good value for you as a member on my list.

The sales video wen to a product that I was not 100% familiar with but had seen it, and looked into promoting it back in 2009.

The sales video was still showing screen shots from income he made in 2009.

In my mind (as I am sure it would with you)I started wondering if the product was up to date as well.  I let the JV partner we were working with know about all of my concerns in hopes that he would address them to my satisfaction so I would feel comfortable about Paul and I sending this offer out to you.

My response I got back was a response of shock from the JV partner in questions.  He was shocked that he even got an email from a JV partner questioning these concerns.

He assured me that it was converting very well for other marketer.

Of course a couple of the names he gave me were of names of marketers that are known for promoting pretty much anything as long as it is converting and making money.

So this did not set well with me and assure me that Paul and I should promote the product in question.

My return response was basically let’s not do this.  How about if we just stick to the plan and send to a squeeze page for you like we originally agreed to.

So he sent us the link to the squeeze page which I checked out and found that it promised free information on how to discover some sneaky little trick he knew to generate income.  Of course it was written better than that but you get the picture.

Well when Paul and I signed up for it to make sure the content you were going to get if you chose to sign up was good we seen it re-directed to the original sales page I said I did not want to promote.

This was not a huge concern to me at the moment as it is a tactic that works well.  My main concern was the content you were going to get once you signed up.

Paul and I went through the optin process and found you got nothing but the sales video.  OK this in my mind is a little deceptive.

I thought I was going to get a PDF or video letting me know the information he was claiming and I was lead to believe I was going to get on the squeeze page.

Well in fact you do get it, but only if you choose to buy the product I decided no tot promote to you.

When I questioned this I received back a response that very quickly convinced me that I would not do business with this particular JV partner in the future.  I also would not pursue any further relationship.

His response was, “You just asked for a squeeze page. I created a squeeze page. If you wanted content and all of that for it, you should have said so.

This really did not set well at all as you can imagine.  I have always thought that the name of this whole business was adding value into the lives of those we market to.

I guess I just assumed that this JV Partner that teaches people that when you send people to a squeeze page, to make sure you are giving those that opt-in something of value that is worth them giving you their name and email would follow his own teachings.

As I read further into his email back to me again I was kind of shocked by one last response.

He said, “I’m really, really surprised at you Jeff.

It’s one thing to have all of these concerns of people you don’t know.  But from people that helped bring you up from the beginning?”

Now I always teach that when you build relationships with JV partners that you will find some that you will really get to know and trust.  You will just know that what they put out is good and will not have to buy everything first to check it out before promoting.

Well in this case he s saying I should have this kind of trust in him.

I would agree except for the fact I have never built a relationship with this marketer in the 5 years I have been online.  I have tried but it never seemed to go anyplace.

I met him once and possibly promoted my very first product.  If he did he did not get noticed on my radar except for the fact that he was a friend of my son Keith.

That reason alone kept me wanting to build a relationship with him over the years but it just never seemed to happen.

Maybe now I know the reason why.

I guess what I really want to get across to you is this…

It is important to build good solid JV relationships.  But it is just as important that you build good relationships with the right partners.

All of your JV partners are not going to have the same concerns for your subscribers as you hopefully do, or will when you get to the point of list building.

You are in charge of providing value to your list and not anyone else.

Choose your business relationships very carefully.

If Paul and I would not have cared enough about you our subscribers, and would not have did our job and looked into the what we were supposed to send to you, who would you have come to in disgust when you found you just trusted us, and then found you got nothing of value in return.

Exactly my point.

Choose your JV Partners carefully.  Some just are not meant to be.

Be OK with that and move forward.

Have a great day and continue standing in your greatness!

Jeff Wellman

PS:  Because Paul and I were doing our best to give you something of value through the ad swap we were going to do, and it did not materialize as we had hoped we have decided to send you a free gift today.

As we are on the subject of JV partners we are giving you the opportunity to download a Free report called The Affiliate Recruitment Checklist 20 Ways To Get New Affiliates.  In this report you will discover 20 ways you can begin to find affiliates immediately.

No optin required.  Just click on the link below and download.

Download your Free Affiliate Recruitment Checklist Here

How would you have handled this situation?  Would love to hear your comments.

Product Positioning & Differentiation Strategy! Why New Products Fail!

Why New Products Fail!  That is a very good question isn’t it?

I sure was asking that question the day I launched my second IM product, The Millionaire Boss.

After much research I come up with a couple huge factors that will determine the success or failure of a product launch.

Most people never even think about them or know about them.  I know I sure did not.

Well I am going to clue you in today on a couple reasons that products fail to convert during a product launch.  I am eating dry salted peanuts in the shell as I type this so I will be a little distracted as I type.

So this email may get a little long due to this distraction.  But that is good for you as you end up with more content.

So why do most products fail?

Your product differentiation and your positioning of the product are very weak.

Man, I’ll tell you right now. There’s nothing worse than sinking 5 months into creating a product that no one wants to buy. That is exactly what happened to me on my second product launch.  Some even sink longer periods of time into their product creation and launch strategy than I did.

The first I want to quickly go over is Product Positioning.

If you are not going to take the time to do proper research to ensure that your product is positioned well in the minds of your target market you are just plain and simple going to fail.

You simply have to get to know your customers.

You may have the best product and know it is something that makes sense to you.  You may even know the customer needs it.  But if it doesn’t make sense to the customer, they will not buy.

Research & Communication is IMPORTANT!

This is going to take some investment on your part.  You are going to have to invest (monetarily or with time) in researching your market.  Do your research to find the narrow window in the mind of your prospect or customer in order to position your products and services effectively over a product or service of your competitors.

Changing a mind is an extremely difficult task.  You will find that it is much easier to work with and hook your product to what’s already there.

The second thing I want to talk about is your Differentiation Strategy!

This certainly is nothing new to you by now as I have also mentioned this several times in many of my trainings.  But just what is your Differentiation Strategy?

This is your action designed to produce products or services that customers perceive as being different from your competition.

It is a marketing process that showcases the differences between products.

Differentiation looks to make a product more attractive by contrasting its unique qualities with other competing products.

This is probably where I failed the biggest when it came to The Millionaire Boss product campaign.  I really did nothing at all to differentiate myself from the competition (Russell Brunson) that was launching the same day as I was.

When I launched The Millionaire Boss little did I know that Russell Brunson was launching the exact same time and day as I was.  There were even many similarities to our products.  At least if you were to compare sales page to sales page.

When you put the products side by side they were very similar as far as title, price point and what we were saying we were going to help do for those that bought.

What this forced the customer to do was to make the choice to buy from the one they thought was the industry leader at that time.  Russell Brunson won out BIG TIME of course.  He was an industry leader at the time.

Now to be fair to myself I guess I could say that the reason I did not have a differentiation strategy was because I did not know that Russell was launching the same time, and also that I did not know about differentiation strategy.

But I can tell you that it is very important, and you must do the research needed to find out exactly what is going on in the marketplace in order to have an effective differentiation strategy, and to position your products correctly in the mind of the customer if you wish to succeed.

After about 6 hours of NO sales I stepped up to the plate and made my launch work.  I made some quick revisions to the overall product and pricing and was actually able to make the Millionaire Boss product start converting.  I was able to generate a little over 6 grand, and little over 200 new buying customers.

At this point I was a little angry at all that took place and at myself.  I decided that everyone that purchased The Millionaire Boss was not only going to get the entire front end product, but they were also going to get the promised coaching that was the One Time Offer. They go the entire product and coaching for a one time payment of $37.00

Needless to say I had some very happy customers.  Not only did they get a pretty decent product if I dod say so myself, they also got group coaching which produced some really nice results for those that showed up for the weekly coaching and mastermind groups.

Yes I even set up mastermind groups of 6 for all of my students.  I even was showing up to all of the mastermind calls and coaching calls.  I was one very busy coach.  But some amazing things began to happen.  My students were getting results and I was gaining some much needed credibility.

The Millionaire Boss was seen as pretty much a failure to many in the marketplace and I started to hear the familiar voices of my critics telling me I could not do what I was doing without Keith.

This time I did not listen and I began to dig in and create the successful business I have today!

Mary Kay Ash says,  For every failure, there’s an alternative course of action. You just have to find it. When you come to a roadblock, take a detour.

Many of us that feel we have failed just set at the road block and wonder why did this happen to me instead of looking for the detour.

If you want to find success you need to believe in yourself and to follow your dreams.  You have to have goals in life and a drive to succeed in accomplishing your goals.  Most importantly you need to surround yourself with the things and the people that make you happy and breathe only the positive into your life.

Stand In your Greatness

Jeff Wellman

Paul Counts. Eric Holmlund and Myself teach product positioning and Differentiation strategy through our coaching.  If you really want to get results check out Real Guys Coaching

Tips to Starting a Home Business Alone (email 14)

Hey it’s my birthday today and I thought I would get out email 14 for you in my series as it is going to talk about something that was supposed to happen on my birthday August 20th, 2007.

After my first product launch that was so successful I decided it was time to prove to everyone I could make it all on my own and I started out the end of June 2007 working on my next product.

I knew what I wanted to do with it but was unsure what I really needed to do.I did my best to stop and think about what I had just done and decided I would follow the same kind of plan, except I would add a few other things into the mix.I also decided I was going to set a launch date of August 20th on my birthday.  Heck that should be easy enough, after all I just did a complete product launch in 3 weeks so 2 months should be a piece of cake right.

I started out writing emails to JV partners to let them know I wasn’t going any wheres and to ask them to mark August 20th 2007 down on their calendars as my next launch.

I started writing an eBook that ended up 140 some pages long filled with some real good content.

I actually have re-purposed that same content many times since then and have done very well with it.I lined up some more expert interviews and got them all recorded and ready to go.I decided I wanted to have a residual program set in place to bring in a monthly income like I was hearing was very important to my business.

I decided to do a coaching program but was a little worried I was not yet qualified as an expert enough to make people believe I was capable of teaching them. I began really doing a lot of self doubting on this which almost kept me from adding it into my package.

Well everything seemed to be rolling along except I could not figure out all of the tech stuff and it was driving me crazy.  But the product creation part I seemed to have down.  It was just all of the things that Keith had done in the background that I didn’t know or understand that was really holding me back.

I was kind of blindly trying to figure out all of the things he did.

I was also trying to save myself some money by writing my own sales copy and everyone that reviewed it for me kept doing a wonderful job of telling me it was really bad and would not convert.  What did they know anyways right?  That was my attitude at that time.

Well August 20th was drawing close very fast and I knew I was not going to make my deadline and I began to get really upset and frustrated with myself.I began to think I was a one hit wonder just like everyone thought I would be and I began to see my ship sinking fast.By the time August rolled around the bill collectors were on my back once again and I was pretty much right back in the same place I was before my first launch.

What was wrong with me.. Why couldn’t I do this by myself? What was different about the first launch and this one?

The only thing I could think of was it was because I had help from Keith and some other really awesome support from friends like Harris Fellman, Brian Edmundson, Ken McArthur, Alex Jeffreys, Sterling Valentine, Frank Sousa, and the  list just went on and on.

Finally it all started making sense to me.

That was the key.  Help and support.  Here I was trying to do it all by myself and it was just not working out.So if help and support was the key then that was what I needed, so I turned to Keith and my support friends.Keith was not really in a position to help out as much this time so I turned to a couple good guys like Harris Fellman and Brian Edmundson for some advice and I was surprised at how things started to develop very quick.

When I look back on things there were so many people offering to help me out.  Every day I would get emails from so many supporters asking how I was doing and asking if their was anything they could do for me.  I just had it in my mind that I could not accept help and that I needed to do it myself.

I think about the only thing I did get right during this time was that I joined a mastermind group with 3 amazing guys, Paul Counts, Phil Knaus, and Harry Fink.  All 3 of us met at a live event and became good friends.

We would call once a week and bounce ideas off from each other and do what we could to help each others business out.

Of course on my own I pretty much blew the date of August 20th as my launch date so I had to set another one of October 9th 2007.  This would be the date of my second Launch which was called The Millionaire Boss…

Let me tell you that it is not a good thing to set a date for a launch and then have to write your JV partners and tell them that it is not going as planned and that you have to change the date they already had scheduled on their calendars to help promote.

There will be times that things happen and this can’t be helped, but if all possible once you have a date set make sure it happens.

Well the launch went off on October 9th as planned and let me just say…that launch brought some interesting results that I bet you can learn a few lessons from.  I know I did.  I will share them with you next week.Paul Counts and I recently did a 30 day challenge for our Real Guys coaching we do with Eric Holmlund and I noticed something pretty amazing that really helps me validate what I want you to get from this email today. What I noticed from each one that completed the 30 day challenge or at least made a lot of progress was something very interesting.

Each one that achieved any kind of success all took part in the coaching calls and took advantage of all the help they could get.  They also supported one another and masterminded with each other all throughout the challenge.

They were helping each other. Some more than others but they all did what they could.

Building a business is not something you want to do alone.

Doing it alone will lead you to disappointment and feeling sorry for yourself very quickly.  You will get to a very low place that is hard to climb back out of.

I was at that low spot, but I woke up and reached back out for help before the titanic went completely under.

Many think they can’t afford help, but I want to say that my feeling is that you can’t afford not to have help.

But you have to be active and participating in the process.

You cant just look for help and expect your help to do it all for you.  Even done for you services will require your participation to build it and grow it into something that really will get results.

Next week I am going to share some more of the things I  learned through this second launch process.  Many things still went wrong and the launch was… well let’s just say it had some very different results than my first launch.

I will share with you some of the reasons why the results were so different and why I believe it is for some of the same reasons many other new product launches fail as well.

Until then stand in your greatness!

Jeff Wellman

All of the other past emails in this series are here on the blog if you missed any of them.  I would love to hear your feedback on this series or any of the emails I have written in it.

Starting and Running a Home Business Alone! (Email 13)

Starting and Running a Home Business Alone! My Second Big Mistake, “My 2 Year Old Mentality!”

What in the world am I talking about now?  If you have raised children you know what I
am talking about very well.  Can you remember the first time your child said, “I can do it my-self?”

If I remember right when I left off in the last email of this series I just blamed you as being one that played a big part in my next biggest mistake I made that about made me give up Internet Marketing right after I found out that there was a lot of money to be made.

Well it might not have been you specifically but, my customers and also my JV partners played a very big part in this.

I also know from experience that something very similar will have a major effect on you as well if you decide to listen.

I began answering support and found many of my customers wanting to know if I thought I could have gotten the same results as I just did without the support and help of my coach.

Seems like a pretty innocent question to ask.  They just wanted validation from me telling them that they were going to be able to get the same amazing results if they
followed the instructions of the course they just bought.

Something else I was seeing and hearing was coming from other successful marketers I was networking with.

Again it was completely innocent (MOST OF IT) but it had a negative effect with the way my mind was functioning at the time.

(I say, “Most of it” because there were some very vicious people out there and still are.)

I would go to an event and several marketers were congratulating me on my launch.  They were also making remarks about how awesome it was to have a successful Son to help me get those results.

Again all of this was completely innocent but here is what was happening inside of my mind.

“You better go forward very carefully from this point on because they are correct, you only are where you’re at today because of your coach.  Without him you would still be
back struggling to pay your bills and about to lose everything.

And probably the biggest challenge I faced was when my mind began to tell me I needed to prove to every one of these folks that I perceived as telling me I was only successful because of my coach, that I could do it all by myself without Keith’s help or theirs.

Keith even made it easy for me to make this decision without even knowing it.

He just put almost a month on hold from his own business to help me get started and he let me know after my launch that he had to get things going again, and get his own business caught back up to where it needed to be.

My mind ignored the part where he said He would be there if I needed him; all I had to do was pick up the phone.

Well now I had all of the ingredients to lead me down a well-traveled path by so many that fail.

I was angry because I was hearing, “We do not believe in you, and you are going to fail on your own!”

I was feeling bad because I heard, “Dad I really don’t have time to help you right now because I just put everything on hold for you, and my own business is suffering!”

So I started down a path over the next 6 months trying to do it, “ALL BY MYSELF!” What a two year old mentality that was!

I was going to prove once and for all to them all that I was capable of being successful in life without the help of anyone.

This was a big mistake and I really learned some valuable lessons from this thinking in the next few months that would really propel my business forward in a mighty way.

What I want you to see here is that our mind sometimes hears things and will twist them around in order to protect us from any kind of pain.

Were these folks really saying I was not going to be successful now?

Not really.  That is just what I was hearing and I began to ask questions to myself like, “Can I really do this?” “Can I really afford to not go get another job so I can have a
regular paycheck coming in again?”  Am I really smart enough to run my own business, especially one that involves a computer that I know nothing about?”

The excuses just began to flood my mind and they restricted me for over 5 months.

That’s how long it took me by myself to get another product out on the market that most look at as a failure.  But we will save that story for later when we are talking about your irresistible offer and over-delivering value.

What I really want you to see is that for the next 5 months I prevented myself from making the money I deserved to make and was capable of making.

Trying to prevent more pain in my life just led me right back to the same place I had started before my coach’s help.  I was right back to wondering how I was going to pay my bills and all the phone calls from creditors began once again.

What would have happened if I would have begun to focus on the success I had already had instead of dwelling on the possibility of failure?

What if I would have instead, thought about the fact that I just wrote a 67 page eBook in a couple weeks and got it ready for my product.

Maybe I should have stopped to think that I just went to my first offline event experience and met an incredible lineup of speakers that I could now network with and that had just taught me some incredible methods of making money online.

What about the fact that because of that event I heard how to do interviews properly and it gave me the courage to step up to the plate and overcome some serious fears and interviews 5 experts that I included in my product.

That was a serious victory for me if you would have known me before I started this.

What if I would have stopped to think that it was help that got me to the place I was at that point and it was help that was going to get me to even greater places in my brand new life.

Everything had been set into motion and was lining up perfectly for me to enter a new chapter in my life that had the capabilities of allowing me to have something that I had always seen other people having and wished I was good enough to have myself. “Financial Freedom” It was right there for me to take and yet I couldn’t claim it.

Why was that?  It took me a long time before I figured it out and the whole time my coach was screaming the answer.

You have to develop a new way of thinking.  You have to develop a new mindset and “STOP” listening to the old thoughts going on inside.  It is time to develop a brand new way of thinking.

Now I mentioned it took me 5 months to create and launch my next product.

So how do you think I did?

Let me ask you a question that might help you answer that.

How well are you doing trying to do it all on your own?

How well are you doing even if you’re in a coaching program that you’re paying for and you refuse to participate in, in order for you to get the help you really need?

Well I take that back.  Many participate they just participate all wrong.  You find plenty of time to get in a forum and complain about the lack of help and to inform the coach about their lack of participation in helping you to grow your business, or to tell him or her about
something they could do to help improve the site but you never take that time to really participate properly, in order for you to get the help you really need.

You tell your coach or mentor that you need help and that they are failing to see that, but you don’t tell them how you need help.  You just say, “I need help in everything.”

Instead of focusing on what your coach is telling you is your first step, you look at the first step as something that is not going to get you immediate results, and you begin focusing on the whole total picture of everything that you think or heard needs done, and it freaks you out because it looks so overwhelming, and you take off running.

I know this for a fact and here is how I know.  Paul Counts, Eric Holmlund, and I have a
coaching program called Real Guys Coaching, and we gave out a 30 day product creation challenge to our members and out of the hundreds in the program only about 10 people started out participating, and about 6 actually really rose to the challenge and are about to launch their first product.  One of them is actually getting traffic and making a few sales.

The rest participated by telling us how we are not helping them, or not participating at all.  I totally get it, and understand why because that was me.  I chose to not participate in a way that I could continue to grow and learn the knowledge I needed, that would continue to grow my business.

I found many excuses as to why I was failing so I didn’t have to put the blame on myself, and I started to continually look for the next best thing that came along thinking that the last product I bought was junk or was not what I needed, and that must be the answer to why I was failing.

I even told everyone that asked me how I was doing and wanting to help that I was doing great and I would let them know when I needed their help.

I started out on my next product to launch, and instead of looking at one step at a time, I looked at everything that I just went through and wondered how I was going to get it all done when I didn’t understand most of it yet.

I basically spent the next few months staring at my computer screen paralyzed in fear wondering how I was going to survive and I ended up right back at the same place, with all the same worries as I had before my first successful launch.

One day something changed and things started to finally show some promise.

I guess I better save that for next time though.

You have a great day and continue to stand in your greatness!

Jeff Wellman

PS: I am going to share a couple things in my next email that totally changed my business and it is going to also explain why the 6 going through our
Real Guys coaching program that are getting results, are getting the results and why so many others are not.

I am going to take you right up to my very next product launch, “The Millionaire Boss.”  What a priceless learning experience I am about to take you through.

Was The Millionaire Boss a success or a failure?

A new Mindset Change, A new Way Of Thinking! (Email 12)

Have another busy week ahead of me this week.  Actually
it is another fun one.

After I get this email written and sent out I will be
heading back to the Kidz Church building to let in some
amazing kids that are going to be cleaning the carpets.

They are a group of special Autistic kids that are learning
living skills through a summer program.  It is always an
adventure when they arrive to clean the carpets.

Then it is to the fair grounds a little later to support
some more kids that are in 4-H.  I loved 4-H when I was
growing up and always make it a point to make a few visits
to see all the exhibits, especially the poultry.

Then I have to judge all of the amazing products that have
been created through our Real Guys coaching challenge.  I
have seen some really good ones coming in.

But before all of this let me go back to my last email and
cover a couple things that I really could have did better
after my first 6 figure launch.

I went through the money I made almost faster than it came in.

I didn’t even stop to think about saving any or investing
any of it back into my business.  I just started paying
bills and trying to catch back up.  The biggest problem I
had was, I lacked the proper mindset at that time to handle
my business and finances.

You see I was always like many others right now that are
just getting buy and living pay check to paycheck and thinking
that I was doing well as long as the bills were paid.  To me
that was being secure. I always remember hearing my parents
say how well things were if they managed to pay the bills
and I was doing the same.

So all of the money I made went to pay bills and it was only
a matter of a few weeks before I was scrambling  trying to
earn more money to pay the bills again.

My Affiliate Marketing was not going well because I had no
follow up to build a relationship with my list and I didn’t
know how to do it properly.  I was just doing promotion
after promotion to stay alive. My list went from just over
10,000 to under 7,000 very quickly because of the way I was
handling things.

The same thing was happening to me that happens to many people
that win the lottery.  They soon end up right back at the same
place financially as they were before they won.  There is a
mindset change that has to happen when we go from just getting
by to all of the sudden having wealth.  If not the wealth
disappears very fast.

I had to learn that my business need me to invest back into
it in order for it to grow.

I also had to develop a new way of thinking. So will you. You
have to develop a new mindset.  We each have these thoughts of
what we need to do to succeed in life and what success is, and
they have been ingrained in our life from those we learned from
and from the life experiences we have faced.  I was listening
to all these old thoughts and thought habits and I fell right back
into my same patterns and habits. It is time to develop a brand
new way of thinking

I had to discover and achieve a whole new way of thinking before
I was able to see past what had been ingrained so deeply inside
of me, and was keeping me from the financial freedom I deserve.

I lived my life along with many others with the belief that I
would always be able to find work, and if  I could just work
enough hours and make a bunch of money that I would become
wealthy one day.

In these hard economic times do you still believe in this myth?

Now I am not going to say it is going to be just a quick flip
of a switch and the mindset is changed.  You have to be
willing to roll up your sleeves and get yourself moving, because
knowledge without action is a total waste of time.

The bottom line is this:  the right mindset will help you create
amazing results in your life.  In fact, I absolutely guarantee it.
It’s going to take some commitment and work on your part.

If you just want to sit on your duff and listen, then nothing
is going to happen for you.

Are you ready to do some work and begin some changes in your way
of thinking?

Remember you are either stepping up to the plate or you are backing
down.  There is no middle ground here.

I just can’t believe how much I just wrote and how much more I
have to cover in the mistake department of this series.

The next mistake I made was huge but I guess I better save that
for my next email as this one is already out of control.

So we will pick back up in a day or so.

Until then;  Stand in your greatness.

Jeff Wellman

PS:  I will give you a quick hint as to who played a big part
in my next biggest mistake.  YOU DID!  It was my customers and
also my JV partners.  But it all came down to the action I took
after what you said to me that got me into serious trouble.

When I look back on it I thank you… but then it wasn’t thanks
that I wanted to give you :)

I was really ticked off.

 

Getting JV Partners To Promote Your Product Launch (email 11)

So it looks like we are finally back to getting the JV Partners to
promote your product launch.For the most part I have to say that this was a little easier for
me than it is for most new comers entering the market now.

Getting JV partners is not as easy as it was back in 2007.

Actually let me re-phrase that some.  Getting JV partners to
actually do what they say they are going to do and actually
promote is not as easy as it was when I first started.

When I got started I thought the first email that went out that
announced my product launch was going to be it.  I started getting
a few yes replies back from my JV partners and many NO replies.

Many had no relationship with me at all and did not feel comfortable
promoting for someone they did not know. That was OK because
I feel the same way now about the importance of having a relationship
with those I do business with.

Many just gave a plain NO without any explanation at all.

The No’s were a little discouraging but seeing the Yes replies that
were coming in seemed to be enough for me.

Keith of course knew we needed more Yes’s at that time if we were
going to hit our $65,000 goal.  So I was encouraged to keep going
after the YES replies.  So I sent out more emails.  Pretty much sent
them to the ones I never heard from so I didn’t send out repeat emails
to the ones that already replied back.

I did send more out to the entire JV list though.  I sent them emails
that gave a little bit of social proof in them.

I sent out an email announcing all the big players that said yes
they would promote and that were in the game so that others could
see how the launch process was shaping up and that we were getting
some major players on board.

Social proof is a major key player in the launch process getting your

JV Partners on board to promote, as well as your sales message on
your sales page.One of the next emails that went out again was designed to get
even more JV partners on board that may have said no already or
that we had not heard from yet.

This email simply sent them to the JV Blog we set up for them to
take a look at the product for themselves, to see the quality of it
with their own eyes, and judge for themselves whether it was something
they would feel comfortable about promoting or not.

Another important advantage to sending JV partners to the blog was that
we had a sign up form for them to get them on a JV partner list so
we could continue to follow up with them during the launch and after the
launch was over.  This will allow you to stay in contact with those that you
went through the hard process of contacting.  Follow Up is just as important
with JV Partners as it is with subscribers and customers.
By the time my JV emails series was done we had about 25 good solid
JV partners ready to promote and were pretty happy with that number.
These emails were not as hard to write as I wanted to believe they were
going to be when I first started.  I fought pretty hard to get Keith to write
these emails for me because I was very intimidated with this process.
I used all the same excuses you use on why you won’t be able to send out
these emails and how you won’t know what to say in them.  Instead of just
writing them I wanted with all my heart to skip this process.   But with
encouragement I got them out there.  The good coach and mentor Keith
was, he of course prepared an email template for me to work with.  But
he knew I had to be the one to accomplish the actual task.
Now I mentioned the JV Blog that we sent JV partners to in order to
look at the product.We also had another purpose for the JV blog that would play a very
important role during the launch itself.

In order to get JV partners really excited about the launch and to
encourage some friendly competition we did a JV Launch Contest.

We offered prizes for the top 5 JV partners that brought in the
most sales during the launch. The prizes ranged from Dual Desk top

monitors, a brand new I-phone that was just being released, down to
MP3 players.
Everyone loves prizes, some good friendly competition, and the bragging
rights that go along with the competition when they win.Make your JV contest fun to participate and promote.

A good way to come up with prizes for a JV contest is to come up
with a theme.  If it is winter time you might want to look at
adding ski packages or winter sports equipment to the prize packages
as an example.

Many times the JV contest really is nothing more than just offering
cash prizes to the top promoters in the launch event.

Now the key to a well run and successful JV contest is for you to get
involved and keep your JV partners well informed as to who is
winning the contest all throughout the entire contest.  The minute
you slow down at all, so do your JV partners.  They stay excited

and will play off of your excitement and enthusiasm.
Each day of The contest I would send out emails to the JV list
letting them know who was in the lead and what kind of strategic
moves some of the other JV partners were pulling in order to
get back in the running.  This encouraged the leaders to even push
harder to stay on top.I think the best thing I had going for me at the time was Keith doing
all he could to stay on top of the leader board after he over took
Tellman.  Remember Tellman made a big play at the very beginning. He
slacked off for a couple days and Keith, Eric Rockefeller, Harris Fellman
were able to make a couple moves and catch Tellman.  Tellman made a
couple last minute moves to try and catch Keith, but by that time Keith
was flying a long a little to fast for the Runner to catch him.

Make sure that each day you are giving updates as to who is in the
lead and who is right on the leader’s tail.  Make it fun and enjoyable
for the partners to enjoy a good competition.

This gets everyone worked up and in a competitive mood when they see
one of their close friends or competitors pull ahead of them in a
competition.

A good JV contest will motivate partners to do the work and send
emails that they promised to send when they agree to promote.  It will
get them to start adding in bonus offers to increase their conversions
and make more sales when they see someone pulling ahead of them.

Of course no matter how hard you try you will have some of the JV
partners never fulfill the promise of promoting at all.

Hey they got their reasons and it isn’t my job or your job to worry
about them.

Others will come on board and feel they are bigger than life and
will send out a half-hearted attempt to a very small portion of
their list just to say they helped you out.

I remember seeing an email go out from a very big JV partner and how
excited I got.  It even excited Keith until we seen just a few
sales trickling in.  We knew he had only sent out to a few small
lists at that point just to say he helped and follow through with his
promise.  This guy was able to crush anyone that was promoting at that
time if he REALLY WANTED TO.

In this game you will earn who the real players are and who really is
there to support you in a quick hurry.So all during the launch it is time to Motivate Your JV Partners.  it
is not the time to set back and watch the sales roll in.  Setting back
and relaxing will lead to lack of sales coming in.

Remember I said to use social proof in getting JV partners on board.
You will want to use the social proof tactic once again with your JV
Partners during the launch itself..

One way to use social proof is to give updates on how much commissions
you are going to be paying out due to the huge number of sales that have
already come in from all of the other JV Partners that have mailed out
already for you.

On top of the social proof you will also want to send out emails during
the launch to;

  • Send reminders to JV’s about additional mailings
  • Send updates on the status of your JV Contest
  • Post regular updates on the JV Partner blog
  • Remember to thank them and congratulate them on their efforts
    even if they don’t make a single sale.
  • Keep on top of JV partners and keep encouraging them to do exactly
    what they said they would do for you, and that is promote hard.

Well lets wrap this email up for today.  Feel free to ask any questions
you have about the JV contest or contacting JV partners on the Blog
if you need a little more information than what I was able to supply
in this email.

Email 12 is going to start moving past the launch and what happened
to me after the launch.

I made a big mistake that took me from a bank account full of cash
one moment, and the next moment I was right back in the same financial
position that I was in before the launch.

I also was about to quit at one point because of another serious mistake
I made.

Until then continue to stand in your greatness.

Jeff Wellman

PS: I am going to be very busy with our KIDZ Crusade at our Church this
week so not sure If I will get email 12 out right away but I will do my
best as I know you are anxiously awaiting to hear the rest of the
process that lead to my success today.

I am watching many of you and hearing from many that are telling me
how these emails are really helping put some clarity into the things you
are doing.  I am also glad that they have been so encouraging to some
to keep you motivated and pushing forward.

PSS:  I am going to explain something about the importance of
knowing who your JV partners are in the comment section to this post
on my blog.  It will help you make the JV contest more exciting and fun.
http://www.imsuccesstips.com

If you have any comments or questions on what we covered today head over
to http://www.imsuccesstips.com and let me know.

Adding Your Information To Clickbank. Affiliate Partner Advantage.

So the question presented to you in last weeks email #9 was
that, if the JV partners I had contacted that actually promoted
my product during the launch only brought in around $45,000 from
the front end, and the One Time Offer sales, and I did not have a
follow up email series in place to generate extra money, where did
the rest of the money come from.

Did you guess the answer?  Let’s find out!

I was pleasantly surprised to learn the answer to this as well.
When I seen it happening I couldn’t figure it out and had to ask
Keith what was going on.  I thought he was contacting more of his
partners for me.  That was not the case at all.

It was actually from affiliates that I never had contacted or heard of.

I put my product in the Clickbank marketplace and as the sales
were generated from my JV partners on launch day word started
getting around that my product was actually converting and others
began to jump on board to promote.

Basically it started going viral.

That is one of the benefits of making sure your product converts
the JV traffic they send into sales.

One thing I did not know about when we placed my product on
Clickbank is that Clickbank has;

Well over 100,000 active affiliates that are experience in
promoting niche products, and are looking and watching for products
in the Clickbank marketplace that are selling well and have the
capabilities of making them some good Affiliate commissions.

This and a good converting product, awesome converting sales copy, and
a pretty decent job of creating some buzz before my launch set things
into motion that generated my first 6 figure launch.

There are some disadvantages to Clickbank as well like a higher refund
rate, and a few others that you can do a quick Google search to find
out without me spending time to go into right now, but most of these
are very easily overcome by having a product that really helps and
provides excellent value to the customer.

OK, back to what was going on…

Not only were affiliates associated with Clickbank able to see that
the product was selling from the rising Gravity score when they searched
for my product in the Clickbank marketplace, but they also were paying
attention to my JV partners that were promoting my product.

Many of these Affiliates are on other top marketers list as well just
as you are.  They are seeing the massive email bombarding going out for
a product during any given launch.

You call it that week from hell when every marketer known to man is
sending out the same email and your email inbox is filled with the same
subject line asking you to buy the same product.

When your on the receiving end of all these emails you hate the launch
process and many times really vocalize your unhappiness. Yet at the same
time here you are striving to get to that very same place. The place where
you find yourself on the other side and everyone sending out emails for
your product launch.

Many people including possibly yourself get pretty sick and tired of
seeing all of these emails in their inbox.  But as an Affiliate with
the capabilities of competing against these big guys. I watch these
launches and look forward to these emails and so should you.

You see if a product is converting well you will see that most of
the JV partners will continue to hit the promotion pretty heavy all
throughout the launch.  If it is not converting the product launch emails
coming into my inbox usually slow down pretty rapidly.

If I see the product is continued to be promoted at a heavy pace and
others are jumping on, I will go sign up myself to check out the product
and promote if it looks to be a good fit for you.

Many people complain and un-subscribe from many lists because they
get way to many emails.

Well I use the many emails I get from all of the lists I am on as a
learning tool.

It helps me to see what others are doing and what seems to be working
and what is not working.  Sure there are some that I just do not make a
connection with that I find myself un-subscribing from, but I am very
careful in doing so, and so should you.

There is so much to learn about the launch process to ensure that
you have a successful launch.  We will continue to cover this subject
for the next few emails before we get into a very un-profitable 6 months
that followed my 6 figure launch.  You will not want to fall into the
same trap I did so I will do my best to guide you around it.

Until the next email continue to Stand in your greatness

Jeff Wellman

PS:  Well just like I thought I did not have enough time to cover the
process of contacting the potential JV partners and the launch contest
process.

It is pretty exciting to watch as you strategically push your partners
to the point they are generating more sales for you by pushing the
competitive buttons that most of your JV partners have built within them.

PSS:  Remember you can catch all of the previous emails in this series
right here on this very blog.  You can also leave your feedback or ask questions
about this series.

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She did an amazing job with this challenge.

She was brand new and had never done anything like this before in her life but she stepped up to this challenge and showed that it is possible to get amazing results for those that really want to make money on the internet.

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This product review is endorsed by me on a product I helped the student in achieving the success that she has now through my coaching.  I have purchased the product myself and if you purchase through the link above I have to let you know it is an affiliate link that I will receive commissions through if you choose to purchase.  I would love the next Affiliate link in my next product review to be going to a product that you have created.  I have to also say that many do not get the same results as Maureen is getting now.  But People like Maureen show it is possible to actually get results if you put forth the effort and apply the methods we teach.