Getting JV Partners To Promote Your Product Launch (email 11)

So it looks like we are finally back to getting the JV Partners to
promote your product launch.For the most part I have to say that this was a little easier for
me than it is for most new comers entering the market now.

Getting JV partners is not as easy as it was back in 2007.

Actually let me re-phrase that some.  Getting JV partners to
actually do what they say they are going to do and actually
promote is not as easy as it was when I first started.

When I got started I thought the first email that went out that
announced my product launch was going to be it.  I started getting
a few yes replies back from my JV partners and many NO replies.

Many had no relationship with me at all and did not feel comfortable
promoting for someone they did not know. That was OK because
I feel the same way now about the importance of having a relationship
with those I do business with.

Many just gave a plain NO without any explanation at all.

The No’s were a little discouraging but seeing the Yes replies that
were coming in seemed to be enough for me.

Keith of course knew we needed more Yes’s at that time if we were
going to hit our $65,000 goal.  So I was encouraged to keep going
after the YES replies.  So I sent out more emails.  Pretty much sent
them to the ones I never heard from so I didn’t send out repeat emails
to the ones that already replied back.

I did send more out to the entire JV list though.  I sent them emails
that gave a little bit of social proof in them.

I sent out an email announcing all the big players that said yes
they would promote and that were in the game so that others could
see how the launch process was shaping up and that we were getting
some major players on board.

Social proof is a major key player in the launch process getting your

JV Partners on board to promote, as well as your sales message on
your sales page.One of the next emails that went out again was designed to get
even more JV partners on board that may have said no already or
that we had not heard from yet.

This email simply sent them to the JV Blog we set up for them to
take a look at the product for themselves, to see the quality of it
with their own eyes, and judge for themselves whether it was something
they would feel comfortable about promoting or not.

Another important advantage to sending JV partners to the blog was that
we had a sign up form for them to get them on a JV partner list so
we could continue to follow up with them during the launch and after the
launch was over.  This will allow you to stay in contact with those that you
went through the hard process of contacting.  Follow Up is just as important
with JV Partners as it is with subscribers and customers.
By the time my JV emails series was done we had about 25 good solid
JV partners ready to promote and were pretty happy with that number.
These emails were not as hard to write as I wanted to believe they were
going to be when I first started.  I fought pretty hard to get Keith to write
these emails for me because I was very intimidated with this process.
I used all the same excuses you use on why you won’t be able to send out
these emails and how you won’t know what to say in them.  Instead of just
writing them I wanted with all my heart to skip this process.   But with
encouragement I got them out there.  The good coach and mentor Keith
was, he of course prepared an email template for me to work with.  But
he knew I had to be the one to accomplish the actual task.
Now I mentioned the JV Blog that we sent JV partners to in order to
look at the product.We also had another purpose for the JV blog that would play a very
important role during the launch itself.

In order to get JV partners really excited about the launch and to
encourage some friendly competition we did a JV Launch Contest.

We offered prizes for the top 5 JV partners that brought in the
most sales during the launch. The prizes ranged from Dual Desk top

monitors, a brand new I-phone that was just being released, down to
MP3 players.
Everyone loves prizes, some good friendly competition, and the bragging
rights that go along with the competition when they win.Make your JV contest fun to participate and promote.

A good way to come up with prizes for a JV contest is to come up
with a theme.  If it is winter time you might want to look at
adding ski packages or winter sports equipment to the prize packages
as an example.

Many times the JV contest really is nothing more than just offering
cash prizes to the top promoters in the launch event.

Now the key to a well run and successful JV contest is for you to get
involved and keep your JV partners well informed as to who is
winning the contest all throughout the entire contest.  The minute
you slow down at all, so do your JV partners.  They stay excited

and will play off of your excitement and enthusiasm.
Each day of The contest I would send out emails to the JV list
letting them know who was in the lead and what kind of strategic
moves some of the other JV partners were pulling in order to
get back in the running.  This encouraged the leaders to even push
harder to stay on top.I think the best thing I had going for me at the time was Keith doing
all he could to stay on top of the leader board after he over took
Tellman.  Remember Tellman made a big play at the very beginning. He
slacked off for a couple days and Keith, Eric Rockefeller, Harris Fellman
were able to make a couple moves and catch Tellman.  Tellman made a
couple last minute moves to try and catch Keith, but by that time Keith
was flying a long a little to fast for the Runner to catch him.

Make sure that each day you are giving updates as to who is in the
lead and who is right on the leader’s tail.  Make it fun and enjoyable
for the partners to enjoy a good competition.

This gets everyone worked up and in a competitive mood when they see
one of their close friends or competitors pull ahead of them in a
competition.

A good JV contest will motivate partners to do the work and send
emails that they promised to send when they agree to promote.  It will
get them to start adding in bonus offers to increase their conversions
and make more sales when they see someone pulling ahead of them.

Of course no matter how hard you try you will have some of the JV
partners never fulfill the promise of promoting at all.

Hey they got their reasons and it isn’t my job or your job to worry
about them.

Others will come on board and feel they are bigger than life and
will send out a half-hearted attempt to a very small portion of
their list just to say they helped you out.

I remember seeing an email go out from a very big JV partner and how
excited I got.  It even excited Keith until we seen just a few
sales trickling in.  We knew he had only sent out to a few small
lists at that point just to say he helped and follow through with his
promise.  This guy was able to crush anyone that was promoting at that
time if he REALLY WANTED TO.

In this game you will earn who the real players are and who really is
there to support you in a quick hurry.So all during the launch it is time to Motivate Your JV Partners.  it
is not the time to set back and watch the sales roll in.  Setting back
and relaxing will lead to lack of sales coming in.

Remember I said to use social proof in getting JV partners on board.
You will want to use the social proof tactic once again with your JV
Partners during the launch itself..

One way to use social proof is to give updates on how much commissions
you are going to be paying out due to the huge number of sales that have
already come in from all of the other JV Partners that have mailed out
already for you.

On top of the social proof you will also want to send out emails during
the launch to;

  • Send reminders to JV’s about additional mailings
  • Send updates on the status of your JV Contest
  • Post regular updates on the JV Partner blog
  • Remember to thank them and congratulate them on their efforts
    even if they don’t make a single sale.
  • Keep on top of JV partners and keep encouraging them to do exactly
    what they said they would do for you, and that is promote hard.

Well lets wrap this email up for today.  Feel free to ask any questions
you have about the JV contest or contacting JV partners on the Blog
if you need a little more information than what I was able to supply
in this email.

Email 12 is going to start moving past the launch and what happened
to me after the launch.

I made a big mistake that took me from a bank account full of cash
one moment, and the next moment I was right back in the same financial
position that I was in before the launch.

I also was about to quit at one point because of another serious mistake
I made.

Until then continue to stand in your greatness.

Jeff Wellman

PS: I am going to be very busy with our KIDZ Crusade at our Church this
week so not sure If I will get email 12 out right away but I will do my
best as I know you are anxiously awaiting to hear the rest of the
process that lead to my success today.

I am watching many of you and hearing from many that are telling me
how these emails are really helping put some clarity into the things you
are doing.  I am also glad that they have been so encouraging to some
to keep you motivated and pushing forward.

PSS:  I am going to explain something about the importance of
knowing who your JV partners are in the comment section to this post
on my blog.  It will help you make the JV contest more exciting and fun.
http://www.imsuccesstips.com

If you have any comments or questions on what we covered today head over
to http://www.imsuccesstips.com and let me know.

4 thoughts on “Getting JV Partners To Promote Your Product Launch (email 11)

  1. OK let’s talk about the importance of knowing your JV partners to help out in the JV Launch Contest.

    One of your jobs is to make the contest fun and to get the key players really excited about promoting the launch. If you know your partners you can make this fun. Knowing their nicknames, knowing what launches they have participated in before and what position they placed in the contest of those launches and who beat them or who they may have beat.

    This allows you to have fun with them and challenge them to beat out those that beat them in previous launches, or to challenge others to take down the one who seems to be always on top of all the launch contests.

    Also if you notice some of the partners I mentioned you see that I had Tellman, Fellman and Wellman. This was just the set up for all sorts of fun. Especially when these 3 players were at the top of the leader board.

    Knowing who your players are and what drives them is a key factor to a successful launch.

    Build relationships with your JV partners now and in those you could possibly use in the future.

    Also use them in your product as I did with my interviews. This gives them even more of a reason to want to see your product succeed.

  2. What advice would you give to someone trying to contact JV affiliates/partners today that is different than what you did?

    And how would you approach them if it wasn’t for a launch, but rather something more ongoing? I think it would be nice to have a “rolling launch” where the different JV’s and affiliates were brought in over a spread out period. It seems that I’m not the only one who has had these thoughts. It would be less stressful and give you a more stable flow of traffic and income.

  3. Pingback: Product Launch Success

  4. Bill I am not really sure I would approach them any different than I did except for I would do my very best in building a relationship with them first. I did the best I could at the time and actually built a relationship with several of them in the 3 weeks I had probably better than most do when they have a good length of time to build relationships before contacting JV partners to help with a launch. It was because I went to the live event and networked with many of them. They are actually the ones that helped me the most.

    If not for a launch I look for partnerships, I approach JV partners that I see having specific skills I lack the most. I look to see if there is a way to help them out first. I approach the ones I have built a relationship with.

    I like rolling launches as well and they are what you really want to strive for. You want products that are evergreen, meaning they do not get outdated or you can easily keep updated when needed. It is all going to depend upon the immediate result you are looking for when you start out creating your product and heading into the launch process. If it is a big bang then you need to be prepared to go all out getting JV partners.

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