Competitive and Perceived Value Product Pricing

Pricing Your Online Information Product

You must offer your products for a price your target market is willing to pay.  Of course we all realize this but how do you know what the market is willing to pay.  Most of this is going to come from researching your target market and finding out what is out there right now and what the prices are for those products.

When I created my first product online I really did not understand the ins and outs of pricing my product.

We needed to come up with a price for the front end and the One Time Offer I had as my backend product which was resell rights to the front end product.

I also had to take into consideration the commissions I was giving to my JV partners.  This one was hard for me because I could not understand why I wanted to give 75% of the sale of the price away to my partners.  It was hard to see how I would make much money when I was giving most of it away to others who really did not seem like they were going to be doing much work at all.

After I sen how much traffic and how many sales my JV partners could generate during my launch this issue was quickly resolved in my mind.

So how did I come up with $37 on the front end and $77 on the backend?

It pretty much all came down to competitive and perceived value pricing which I talk about in the video above.

At the current time most of my competitors had products that were comparative to mine that were in the $37 dollar price range.  Just coming into the market it would have been crazy for me to charge a higher price than what my established competitors were charging.  These guys and gals were the current market leaders and had established trust with their target market.

On the One Time Offer it was pretty much the same.  The $77 dollar price point was pretty much the price it seemed the market was willing to pay at that time after our research.

If I would have just had an eBook on the front end I probably would have started closer to the 9.95-$17 price range.  The reason being is that was what the established competitors were charging.  Also the perceived value of an eBook is considerably lower than the video interview package I had included in my package.

Customer perception and Competitive pricing is huge when it comes to pricing your product.

Jeff Wellman

Real Guys Coaching

 

 

 

JV Partner Launch Process Techniques (email # 9)

Using JV Partners For Maximum Launch Earning Potential.

Today we are going back to JV Partners and we are going to
talk about something pretty amazing that happened when one
of my JV partners asked me to do something that once again
had me a little un-easy.  Well let’s be honest here.

A little un-easy was not even close to describing what I was
going through when Tellman Knudson asked me to do a live
teleseminar with his list that would start 30 minutes before
the launch time which was 12 noon eastern May 22, 2007.

We were to get on the phone and he was going to interview
Keith and I about the product and what it would do for his
subscribers.

At Noon eastern when the launch went live he was going to end
the call by giving his list the URL which contained his
Affiliate Link and tell them to GO.

This is a very good tactic and I have seen it done many
times since.  It works very well.

Tellman was basically giving his list of subscribers a look
at who I was and a look at the product in a way that no other
JV partner was doing at the moment of the launch.

Everyone else either had a standard email recommending the
product through their Affiliate link, a video review of the
product such as the case of Michael Cheney, or a blog review
like Eric Holmlund did.

When the launch went live Tellman’s sales began to take off
at a rate that totally had me speechless.  He stayed in the
lead for the first 3 days until Keith and other Affiliates
like Eric Rockefeller started a bonus war going.

Each of the JV partners that really meant business began
adding bonus packages for their lists if they bought through
their link.

I know you have seen this before as it is nothing new. I
actually think it has gotten out of hand with several launches
since.  But it works.

The JV partner puts together a bonus offer that is relevant to
and compliments the product they are promoting.  Many times JV
partners fail at this because the bonus offer they use is not
even relevant to the product they are promoting.  If it does
not make sense in the mind of the customer they will not buy.

As the bonus offers started coming out My Son Keith soon over
took Tellman and he remained in the lead of the JV contest
the rest of the 4 days of the launch.

Other big marketers such as Mike Filsaime that had the
capabilities of running away with the whole contest with
just a couple mailings because of their list size did the
very minimum they had to do just to honor their word of saying
they would help promote.

Of course I was pretty grateful to everyone that participated
in my launch.

With the help of all my top JV partners I was able to generate
right around  $45,000 during my launch.

Now wait a minute.  I said My goal of $65,000 was met during
my launch and that I actually generated over $104,000 in the
first 30 days.  So if my JV partners that I had contacted that
actually promoted only brought in around $45,000 from front
end and the One Time Offer sales and I did not have a follow
up email series in place, where did the rest of the money
come from.

Well I was surprised to learn the answer to this as well.  When
I seen it happening I couldn’t figure it out and had to ask Keith
what was going on.

Do you think you know the answer to this?

Well I will let you know next week just what was happening that
generated the rest of the sales that brought the total inching
towards the 6 figure mark that first week of the launch.

Until then…Stand in your greatness.

Jeff Wellman

PS:  I probably should cover the process of contacting the
potential JV partners and the launch contest process and how
you can push your partners to the point they are generating
more sales for you by pushing them hard to compete for the
privilege of being the top JV partners for your launch.

Will try to squeeze that in the next email as well.

Tips to Finding JV Partners and Getting Them To Promote (email #7)

JV Partners. Now this was a pretty interesting experience
for me as I moved towards my first product launch.

Of course it was a little easier for me to initially contact
the JV Partners because Keith already had a list of partners
he used for his product launches.

Thinking that it was going to be just a simple email going
out to these guys on launch day was some very wrong thinking
on my part.

I figured all I had to do was get everything ready and let
these guys know when to send out their email was about all
I had to do.

Of course I got that from reading and researching Affiliate
Marketing for my project.

Most people tell you that all you have to do is, Get your
product, find a bunch of JV partners and have them mail out
on your launch day and set back and watch the money flow
into your bank account.

NOT THE CASE at all.

Just as a little side note, It is getting harder and harder
all the time to get JV partners to agree to send out. Even
if they do agree, most of them still do not send out on
launch day.

Our goal was to get as many JV partners to respond and
say yes they will mail out for the launch.

I do not even remember how many we initially contacted, but
it was a lot.

So email #1 went out. ( I have included a link at the bottom
of this email that will show you the email I used.)

The yes ‘s started coming in like crazy and all was looking
good as far as I was concerned. Keith knew of course that
there was still a lot of work to do in getting them to
actually promote. (Of course many came back with a “sorry”
and they wished me luck and hoped to help out next time.)

Things were looking good as far as I was concerned and I
thought having so many yes replies from the JV partners we
contacted was all we needed. Not even close!

I wish I had saved all the emails I had to send out to
JV partners during the pre-launch phase to keep them excited
and on top of what was going on with the launch. Not only
were there contact emails to write, but there was also many
emails written during the entire week long launch to keep
the JV partners that were promoting excited enough to
keep promoting.

Constant contact with your JV partners is critical to your
launch success. Give them a chance to forget about you
and your launch and they will in a heartbeat. You have to
remember that they are getting bombarded with many offers
every single day. Life does not stop for them until your launch
is over with.

Now moving up to the launch day I found out just what the
Yes replies really meant. Out of the 30 or so Yes replies
we had gotten back from JV partners maybe half of them
actually followed through and promoted the actual launch.

I am finding that in present times it is even less than that.

One of the hardest emails I found myself writing was the
swipe email for my JV partners to use on launch day.

First I was pretty surprised that I had to write it for
these guys. When I questioned Keith on this he told me
we needed to make it as easy as possible for our JV partners
to promote my product. I of course looked at it as nothing
but laziness on the part of a bunch of guys looking
to make money and made no sense to me. I was always taught
that you worked hard for what you got in life.

All these guys had to do was send out an email to their list
and they could not even take the time to write their own email?

Well of course I now know that I was the one that best knew
my product, and that the swipe copy was supposed to be there
for the JV partners to use as a template to work from in
crafting their emails to send out.

OK! Truth is.. most of them are lazy and won’t change it
at all.

So contacting JV partners and getting them to actually
promote and do what they say they are going to do for you is
not as easy as it really is portrayed. Like everything
else it takes work on your part. It also takes consistent
follow thru and follow up all the way thru the entire
launch process, from Pre-launch to post launch.

Here is my first contact email I sent out to my JV Partners
and my first swipe copy I wrote for JV partners to use on
launch day.

My first JV partner emails

Stand in your greatness

Jeff Wellman

PS: Now I am not done talking about JV partners by a long shot.
There is a lot more involved than just a couple contacts and
a couple emails in getting JV partners on board and actually
getting them to promote and to keep promoting.

I found out most of them took the easy way out on launch day
and just used my swipe email just to get something out like
they promised and that was about all they ever did. Of course
these guys ended up at the bottom of my JV contest where they
belong for being lazy.

Now Keith planned on being my number one JV partner and actually
was, but a couple guys decided to give him a run for his money
and what one of them asked me to do on launch day was not
something I was really looking forward to doing. What Tellman
Knudson did sent him screaming past everyone from the very
beginning and caused the rest that meant business to play catch
Tellman.

If your new to marketing I wonder if you would tell me yes if
I asked you to do the same thing Tellman asked me to do on the
day of your launch to help me make sales?

Tellman asked me if I would be willing to… (coming up next)

PSS: Here is the promised video that will help you out when it
comes to finding JV partners.

 JV Partner Video Help

I will be including one more that will help you out with JV
partners during the actual launch process in one of my next emails.

Would also like to hear your feedback on this email series…

Creating Your Front End Product and One Time Offer (email # 6)

The verdict is in as to who will win the Interviews with Paul Counts and I.  One person went all out on this one.  I have to say that many others were really trying hard as well.

We will get to that in just a few minutes.

I do not want to dwell much longer on the Interviews that I did as we have a lot more to cover leading up to my 6 figure product launch.

We are now into the last day of the Live event and I was frantically trying to get all of the 5 interviews done that I had scheduled.

We decided that Keith’s could be done back at his office so that just left one with Ken McArthur.  As it was his event it was pretty hard to get time with him to do the  interview on the last day.

I at first thought of cancelling it and then just going with 4.  But we came up with an idea to include Ken and a couple others that had agreed to do interviews with me.

Instead of doing live face to face interviews we would just do them as teleseminars and do them after the launch.

We added them all tot he sales page and then did them live after the launch for all of the buyers to attend the calls live if they wished.

So now the front end product was all done with the  exception of PowerPoint’s that we developed to go along with each of the 5 main interviews I did.

Plus I added in a quick video on a secret to using youtube to get traffic to your website.

Now it was time to get bonus offers for the front end and to come up with a One Time Offer.

We needed to get all of this accomplished and thought out before I headed back to Michigan so we could get the copywriter to get going on the sales copy.

I was a little nervous about spending $4500 for sales copy but Keith new that if we were going to make our $65,000 goal we needed good copy that was going to convert.

I have to say it was well worth the investment.

For the bonus offer I was out of ideas as to what I could so we turned to some of the JV Partners that had already committed to promoting the launch.

We had Liz Tomey add a great package she had created as a bonus offer.  it was something to do with underground traffic secrets which was perfect for getting traffic for  the Affiliate Marketing techniques I was teaching in my product. We limited this offer to add urgency to the front end.  Liz set up a squeeze page for my buyers to put in their name and email to get the bonus offer from her.

Now that was a pretty good incentive for her to want to add a bonus offer to my product.  Write this one down…  You do not have to be the one to do all of the product creation for your product launch.

With everything taken care of on the front end we needed to come up with a One Time Offer to make sure we actually made money on the launch.

The back end is where all the money is usually at.  On the front end we had my product listed at $37 and we were giving JV partners 75% commission which did not leave a lot for me.

We got together with another JV partner Harris Fellman to mastermind with to help come up with an idea.

Write this one down as well.  Stop stressing and find partners or mastermind groups to help come up with ideas.  Many times when you are drawing a blank someone else can see things a little clearer.

IN email 3 I gave you a link to a product that had a training called Masterminding Your Success.  I advise that you watch it if you do not know about Masterminding.

If you lost the link you can get it on the blog.

After much thought Harris came up with an idea that should save time that we were running short on.  We did not really want to create another product as we needed to use the time we had left to get JV Partners and get everything set up and ready to go before Launch day which we  set for May 22, 2007.  We had 18 days to go.

Harris came up with the idea to sell resell rights to the front end product for $77 and give the JV partners 50% commissions.

The product was now done or at least we knew what was going to be included so we could get all of the information to the copywriter.

Now it was time to get JV partners.

Wait I said I left a bunch of money on the table.  I had a front end Product and a One Time Offer.  But if you know my teaching you know I recommend something else to every sales process that is of vital importance.

I will go into this in the next email but if you know what I was missing that caused me to walk away with a lot of money on the table I want you to go to the blog and post your answer.  But I also want to here why you feel your answer could have generated me a lot of money.

I am interested to hear your answer. I kind of think that most are going to think it is something else other than what it actually was.

I will enter all of the ones with the right answer into a drawing and the winner will get a 30 minute consultation with Paul Counts and Myself to talk about your business.

OK time to comment and let me know your answer. Remember I need to know why it cost me a lot of money. Not just a one line answer. I need to know the importance of using the techniques you feel I did not include in my sales process.

http://www.imsuccesstips.com

Keep standing in your greatness.

Jeff Wellman

PS:  Oops I forget.  Congratulations to Kevin Horn as the winner of the 2 interviews.  He really went all out for this one.  Job well done.

Next email we will be talking about JV partners.  This was a very different experience for me.  We will also get into the answer to what cost me a lot of money.  Also what I did do right that set me up ready to make a very good income after the launch.

Would love to hear your thoughts and comments about this email series as well while your here on the blog.

If your looking for the link to the product with the Mastermind training look no further.

layoffyourboss2.com/layoff2product.htm

Using Interviews To Create Information Products (email 5)

As I look back over the emails of this series that I have written so far I see all of the things I did to really make my days I attended my first live event really count.

One of the biggest things I did was to choose to step far away from my comfort zone and interview 5 experts for my product I was creating for my launch.

The night before I did my interviews I chose to stay up almost the entire night researching the experts I had asked to do an interview with.

I had asked, Heather Vale, Harris Fellman, Simon Leung, Frank Sousa, Ken McArthur, and my son Keith.

Later after the event I asked Gary Ambrose and Sterling Valentine.

The only one of these experts that I knew much about was Keith.  All of the other interviews I did I knew really nothing about that person or what they were an expert at.

I just knew that they all had the information I needed that would make a difference with the value I provided with my product to my target audience.

My target audience sure did not want to know what I knew as at that time I knew nothing at all.

After the event on the 2nd night I excused myself and headed off to my hotel room where I began typing into Google the names of the experts I was going to interview.

I searched for their BIOs, I searched for every website and product associated with each of their names.  I wanted to be as familiar as I possibly could be with each one of these experts.  I wanted to show them I meant business and that I was interested in who they were and what they did.

Now came the fun part.  I decided to come up with 10 questions that I would ask each of the experts during the interview.  My goal was to have a good 45 minute to an hour long interview filled with good content.

But where would I come up with questions to ask when I knew nothing about the subjects I would be interviewing.  I have had many people ask me this question during the last 4 plus years as well.  We are all worried that we can’t do something that we are not familiar with.  I like to refer to our comfort zone as our familiar zone as well.  It is really hard to step outside the familiars of our life.  We like to do the things we are familiar with.  We like to hang around those that we are familiar with. It is hard to give up he familiar and try things we are not familiar with.

So haw did I come up with these 10 questions.  I had 3 sources;

  • The experts websites
  • Past interviews that the expert had done with others
  • My own lack of knowledge

First I went to every website.  Especially the sales pages to the products that the experts had. I looked for the claims that the experts made and I formulated them into questions for them to explain these claims.  I also looked for their big secrets they were going to reveal that they said nobody else was revealing to anyone.  I looked for their number ones as well.  An example of a number one was like what I found on Sterling Valentine’s JV Formula sales page.  He was talking about his number one traffic source.  Well I wanted to know what that was so I took and formulated a question similar to, “Sterling I was looking at your product JV Formula and in that product you reveal your number one traffic secret that use to get traffic to your websites.  That method being the use of Joint Venture Partners.  First of all could you explain to our viewers what a Joint Venture partner really is and then go into detail the benefits you see of using Joint venture partners.

Of course I would listen very intently to the answers Sterling would give me in order to formulate possible follow up questions from his answers to each of my questions.

This brings us to my 3rd method which is my lack of knowledge.  I was just like the new beginner just starting out without the knowledge to many questions I had.  So when I did not understand something the expert would say (which was often) during the interview, I simply formulated a question in a way to ask that expert to expand and explain further what they were just talking about.

I would have to say that the biggest advantage I had doing these interviews came from something Heather Vale taught me during her class I had been through just the day before. She told us the number one skill of an interviewer is to “LISTEN!”  If I did not learn it during her class I learned it very quickly during the first interview I did which was with Heather Vale herself.  While doing my research I learned that Heather was seen to be the Barbara Walters of the Internet.  This totally frightened me of course.  How could I possibly interview the person that was thought to be one of the biggest experts in the industry on interviewing.  Well I decided that if I was going to fail at this interviewing I would do it with the first interview and then just humbly bow out and go back to my $10,000 launch thinking.

The first couple minutes of my interview went great.  I was armed with my 10 questions to ask and a great introduction to who Heather was. I introduced Heather and gave a short BIO of what I had learned about Heather and then I asked her if she had anything else to add.  The next 10 minutes were something I will never forget.  I learned very quickly why the number one skill of an interviewer is Listening!.

Heather proceeded to not only add a few more things about who she was, but she also answered almost every question I had on my paper to ask her.  I went into panic mode for about 5 minutes wondering how I was going to get another 35 minutes or longer out of this interview when I had no more questions to ask.  That is when I discovered the importance of listening to the person you are interviewing.  I began to formulate questions from the things she was saying that I needed cleared up.  From that point on the interview took on a new life that I did not even expect.  I was able to get a good 45 minute interview done with Heather all because I learned from what she taught me and that I actually put into practice.

Imagine what we can accomplish every day if we would just follow the practice of following what we are taught and actually put it into practice.

Sure some of it is going to be hard and we might not understand it completely.  But we have to at least give it a try or we might as well pack it all in and go home just like Keith kept telling me every time I let fear creep in and try and prevent me from doing what I needed to do.

So what are you going to do today?  Try or pack it in and go home?

As I said in my last email I have something I want to offer a couple of people that are ready to put into practice something you should have learned something about in the last couple emails I have sent.

I am offering 2 people the opportunity to Interview myself and my business partner Paul Counts.

I have pretty much explained the conditions of doing an interview.   You must have a good reason and you must have some kind of a plan that explains what you will do with these interviews.  Leaving them set on your desktop in some folder where you will just forget about them is not an option.

In my ebook Affiliate Domination that I have sent to you in email 3 and 4 It teaches most of what I learned from Heather Vale and it will help you with your interview if your not sure what you are doing.

Today I taught you how I formulated my questions and how I came up with questions to ask.

Follow what I taught you and you can conquer this with no problem whatsoever.

If you are interested in doing these interviews post in the comments below why these interviews are important to you and what your action plan is to use the interviews you are going to be getting.

I will give you a couple days to get this done and then I will reveal to you in my next email I send out in this series who the winners are.

I have had several people already sending me messages on Facebook and to my support desk asking me what I was going to be doing because they wanted to make sure that they got in on whatever opportunity I was going to present to you today.

So the competition is looking to be fierce but that is OK.  Everyone is on an equal playing field and it starts right now and goes until Wed July 13th, 2011.  I will let everyone know who wins in my next email in this series that I will send out on Thursday. July 14th.

I will be corresponding with the comments on the blog that I get between now and then.

Good luck and continue to stand in your greatness.

Jeff Wellman

PS:  I will also be talking to you about what happened when I ran out of time to get 3 of my interviews done that I promised on my sales page to be included in my product and how I came up with a One Time Offer to my product.  If the email does not get to long I will also let you know the biggest thing I was missing that had the potential of generating several thousand more dollars with my launch.  I left a lot of money on the table and I don’t want to see you do the same.  Unfortunately I see it happen a lot with new folks starting out.

See you in a couple days!

Tips To Creating 6 Figure Launch With Jeff Wellman (email 4)

Creating a 6 figure launch was something that excited me yet terrified me more than I already was.  How could this even happen for someone that was just starting out with no knowledge about what he was about to do.

As promised I want to get into some of the things that made the difference between Layoff Your Boss which was the name of my first product launch being a six figure launch instead of the $10,000 launch we first set forth in having.

Once I made the decision to go after $65,000 instead of $10,000 Keith knew it was going to take more of what we were already planning.  But it basically came down to just scaling up what we were doing already.

It wasn’t going to be just an eBook anymore as the product.  We needed some good content.  Content that I did not have.  I also was not going to have the time to do the research needed for the kind of content I was going to need to really add value to my product.

During our first day at the event I had the pleasure of listening to an awesome speaker named Heather Vale.

She was teaching on how we could become the expert by association. As I listened to her presentation I remember saying to myself that what she was saying seemed really good but I would never be using what she was teaching because there was no way I was going to do what she was teaching.  No way could this guy who was just getting started and who was extremely uncomfortable with talking to people he did not know ever interview anyone.

That just was not me.  Well guess what the strategy Keith came up for me to do was?

Of course let’s just push old Dad over the edge until he breaks and goes home.  He told me I needed to pick 5 or 10 experts that were at the event and interview them on their expertise and add them to my product.

Not only that but he wanted me to start that day with the interviews.  WOW did I wish I had paid a little more attention to what the woman just said from stage.

But I did get enough that I found myself telling Keith I could not interview them that day.  I told him I would interview them the next day which just happened to be the last day of the event.  He argued the fact with me for a bit because he wanted me to get started right then so I had time to get as many done as possible.

Well what I did get from Heather Vale was a couple things that I thought were very important and made sense.

#1 Have a purpose for your interview.  Ok I had a purpose already.  I knew what they would be used for so I had that one covered.

#2 Now this was something that had me a little nervous.  Heather said we should know our topic and know the person we were going to interview so we could do the interview with some intelligence.  Also by knowing the person you are interviewing you show them that you took the time to research and that you actually care about what you were doing.

I knew I had to take that night after the event and spend it researching the experts I was about to ask to do an interview with.

If I was going to be pushed this far out of my comfort zone by doing something I really did not feel I was going to be good at I was at least going to do it as right as I possibly could.

I can’t tell you how many times I have been approached myself now to do interviews.  I have done several of them but even more I have turned down.

When I ask the person who wants to interview me what they want the interview for, and they do not have a good reason or plan of action that they can show me so I know it is not just going to set around on their desktop with all the products they have purchased, I tell them NO!

I am sure it has made a few people mad but why should I expect less from you than I was willing to put forth for my product and y success?

OK clearly, there is just a TON of details that I am not able to cover in this email today without making t an eBook in itself.

There is a lot to consider when it comes to having a 6 figure launch over just making a few bucks.  Things like crafting the right offer, Getting the right bonus offers, writing or outsourcing your sales page or making a sales video, coming up with pre-launch content, how to approach and get JV and affiliate partners, creating viral buzz during your launch, etc. etc.

I can tell you right now that the biggest advantage I had to having a 6 figure launch was having a Mentor and coach.

In fact, having a launch mentor or coach who can guide you through this process is honestly the BEST INVESTMENT you can really make.  One single tip or strategy can make you an extra $10,000-$20,000 or more! (And I am not kidding!)

Stop and think about that for a second if you do not really believe that.  Harris Fellman presented me with a challenge to make what I made in a year at my job with my up-coming launch.

When I presented this challenge to Keith he knew exactly what I needed to do in order to meet that challenge.

We made it happen.  My coach told me what I needed to do and I did it.  It was not easy for me… But I knew I could not keep living in the place I was in my life.

Things had to change. You may be at that place right now as well. My question to you is what are you willing to do for that change to happen?

I recommend if you have not looked at the Ebook I sent to you in the last email that you do so.  Pay particular attention to what I wrote on the Interview process that Heather Vale taught me that day at that live event.

It is good information and it will go into more detail than I am going to put into this email. It starts on page 18 in section 3.

Here it is again if you did not get it from the last email. I really suggest you read the information before the next email I send so you are prepared for what I am going to do next.

http://www.layoffyourboss.com/affiliatedominationPDFv3.zip

It is probably the best content in the whole book.  It is also one of the only parts that was not re-written and re-branded from Private Label Rights material.

Now you know the secret I discovered while doing my research that I told you about in email 1 that I used to create my eBook fast and without knowing all the information myself.

Well that is enough for this email.  We have a long way to go.

Next email I am going to do something for 1 or possibly 2 of you that is something I have not done for anyone in some time now.  I will even get Paul Counts to do the same.  He does not know this yet but I know he will  be reading this and I will get a phone call wanting to know what I am getting him into now! :)

Until then stand in your greatness.

Jeff Wellman

PS: Please leave me any comments you have to these emails I am writing.  I would love your feedback and the interaction.

http://www.imsuccesstips.com

Internet Marketing With Jeff Wellman From the Beginning (email1)

Something just occurred to me recently that I had
not really given any thought to since I started online
back in 2007.

How many of you really know who Jeff Wellman is?

After 4+ years things have really changed.

When I first got started back in May of 2007 I was
pretty much known and branded as Keith Wellman’s Dad.

Actually that branding started the day Keith came into
my life as my son. Once you have children you become
known as somebody’s Dad or Mom. No complaints here! :)

Now this remained the fact for some time. No matter
what I did it was thought that it must be somehow
connected to Keith in the minds of my target audience.

I also seemed to get credit for any good or bad that
Keith may have done. Of course in my eyes it was all
good.

The last couple events I spoke at I have realized
something that has changed… I have my own identity
back in the marketplace.

Pretty cool. I am not seen as Keith’s Dad like I once
was.

In fact many do not even make the connection any more
and are surprised when I tell them.

Of course I am still proud of the fact and will shout
it from the mountain tops that I am Keith’s Dad.

But who is this guy Jeff Wellman now after 4+ years
of running my own successful company from home, creating
several top notch Information products and coaching and
mentoring many students to have their own success after
teaching them the proven systems I use in my own business.

Let’s start from the beginning.

Back in 2006 I was informed I was going to be laid off from
a very prominent world know company. What a blow this
had on my life. The impact it had on my financial life
was like something I had never experienced before.

We managed to hang in their until May of 2007 but during
that year after the notification I began working less hours
and finances were cut severely. Each month i got farther and
farther behind on my bills and farther into debt.

Credit card companies show no mercy whatsoever and neither
do mortgage companies. Just in case you did not know that
let me be the first to tell you.

Well to make a long story short my Son Keith decided it was
his job to help out his Dad and he called me up on the phone.

He started talking all sorts of crazy talked that up until
that moment I pretty much just disregarded and hoped that
whatever he was doing to make money was legal.

I was not much of a savvy Computer guy. I was one of those
that thought you had to be a young kid to really know much
about the technology that was progressing at a rapid speed
with the Internet and computers.

After sort of giving him the run around during our phone
conversation he said, “Dad listen to me, You have a couple
choices to make right now. Either try what I am doing
or go look for another job. But what do you have to lose by
just giving what I am saying a try?”

Every inch of my being wanted to do what was familiar to
my way of thinking and my up-bringing. I wanted to say,
“Keith I am going to go look for another job, I need
the security.” When I heard the word security in my mind
it p me from saying those words and what I heard come
out of my mouth still surprises me to this day.

I told him I would give his way a try.

What he did next forever changed my life.

He told me to go check my email for an email he just sent me.

I sure did not know what was in store for me when I opened
up the email he sent.

When I opened up the email I found…

I guess I am getting a little long with this email so I better
wait and fill you in on part 2 in the next couple days.

I can’t wait to share the rest of this with you and tell you
what awaited me when I took action and followed the instructions
Keith gave me that day on the phone.

Will talk to you.

As always stand in your greatness today and each day of your
life.

Jeff Wellman

PS: I will get to the part as to why I finish my emails
by telling you to stand in your greatness. Some of my students
really opened my eyes up to something that I so connected to
in my own life that needed a big over-haul.