Hey it’s my birthday today and I thought I would get out email 14 for you in my series as it is going to talk about something that was supposed to happen on my birthday August 20th, 2007.
After my first product launch that was so successful I decided it was time to prove to everyone I could make it all on my own and I started out the end of June 2007 working on my next product.
I knew what I wanted to do with it but was unsure what I really needed to do.I did my best to stop and think about what I had just done and decided I would follow the same kind of plan, except I would add a few other things into the mix.I also decided I was going to set a launch date of August 20th on my birthday. Heck that should be easy enough, after all I just did a complete product launch in 3 weeks so 2 months should be a piece of cake right.
I started out writing emails to JV partners to let them know I wasn’t going any wheres and to ask them to mark August 20th 2007 down on their calendars as my next launch.
I started writing an eBook that ended up 140 some pages long filled with some real good content.
I actually have re-purposed that same content many times since then and have done very well with it.I lined up some more expert interviews and got them all recorded and ready to go.I decided I wanted to have a residual program set in place to bring in a monthly income like I was hearing was very important to my business.
I decided to do a coaching program but was a little worried I was not yet qualified as an expert enough to make people believe I was capable of teaching them. I began really doing a lot of self doubting on this which almost kept me from adding it into my package.
Well everything seemed to be rolling along except I could not figure out all of the tech stuff and it was driving me crazy. But the product creation part I seemed to have down. It was just all of the things that Keith had done in the background that I didn’t know or understand that was really holding me back.
I was kind of blindly trying to figure out all of the things he did.
I was also trying to save myself some money by writing my own sales copy and everyone that reviewed it for me kept doing a wonderful job of telling me it was really bad and would not convert. What did they know anyways right? That was my attitude at that time.
Well August 20th was drawing close very fast and I knew I was not going to make my deadline and I began to get really upset and frustrated with myself.I began to think I was a one hit wonder just like everyone thought I would be and I began to see my ship sinking fast.By the time August rolled around the bill collectors were on my back once again and I was pretty much right back in the same place I was before my first launch.
What was wrong with me.. Why couldn’t I do this by myself? What was different about the first launch and this one?
The only thing I could think of was it was because I had help from Keith and some other really awesome support from friends like Harris Fellman, Brian Edmundson, Ken McArthur, Alex Jeffreys, Sterling Valentine, Frank Sousa, and the list just went on and on.
Finally it all started making sense to me.
That was the key. Help and support. Here I was trying to do it all by myself and it was just not working out.So if help and support was the key then that was what I needed, so I turned to Keith and my support friends.Keith was not really in a position to help out as much this time so I turned to a couple good guys like Harris Fellman and Brian Edmundson for some advice and I was surprised at how things started to develop very quick.
When I look back on things there were so many people offering to help me out. Every day I would get emails from so many supporters asking how I was doing and asking if their was anything they could do for me. I just had it in my mind that I could not accept help and that I needed to do it myself.
I think about the only thing I did get right during this time was that I joined a mastermind group with 3 amazing guys, Paul Counts, Phil Knaus, and Harry Fink. All 3 of us met at a live event and became good friends.
We would call once a week and bounce ideas off from each other and do what we could to help each others business out.
Of course on my own I pretty much blew the date of August 20th as my launch date so I had to set another one of October 9th 2007. This would be the date of my second Launch which was called The Millionaire Boss…
Let me tell you that it is not a good thing to set a date for a launch and then have to write your JV partners and tell them that it is not going as planned and that you have to change the date they already had scheduled on their calendars to help promote.
There will be times that things happen and this can’t be helped, but if all possible once you have a date set make sure it happens.
Well the launch went off on October 9th as planned and let me just say…that launch brought some interesting results that I bet you can learn a few lessons from. I know I did. I will share them with you next week.Paul Counts and I recently did a 30 day challenge for our Real Guys coaching we do with Eric Holmlund and I noticed something pretty amazing that really helps me validate what I want you to get from this email today. What I noticed from each one that completed the 30 day challenge or at least made a lot of progress was something very interesting.
Each one that achieved any kind of success all took part in the coaching calls and took advantage of all the help they could get. They also supported one another and masterminded with each other all throughout the challenge.
They were helping each other. Some more than others but they all did what they could.
Building a business is not something you want to do alone.
Doing it alone will lead you to disappointment and feeling sorry for yourself very quickly. You will get to a very low place that is hard to climb back out of.
I was at that low spot, but I woke up and reached back out for help before the titanic went completely under.
Many think they can’t afford help, but I want to say that my feeling is that you can’t afford not to have help.
But you have to be active and participating in the process.
You cant just look for help and expect your help to do it all for you. Even done for you services will require your participation to build it and grow it into something that really will get results.
Next week I am going to share some more of the things I learned through this second launch process. Many things still went wrong and the launch was… well let’s just say it had some very different results than my first launch.
I will share with you some of the reasons why the results were so different and why I believe it is for some of the same reasons many other new product launches fail as well.
Until then stand in your greatness!
All of the other past emails in this series are here on the blog if you missed any of them. I would love to hear your feedback on this series or any of the emails I have written in it.