JV Partners, Choosing The Right One. Email 16

Finding JV Partners You Can Trust

In Internet Marketing and Affiliate product promotions it is not just about finding JV Partners, It is about finding JV partners and affiliates you can trust.

I kind of got lost in my series of emails I was writing.

Like many of you can understand, life just seemed to interrupt my direction and flow.

I am not sure If I will continue the series much farther if at all right now as I have to focus on some other aspects of my business for a bit.

But I want to go back and re-visit email number 11 in the series for a few moments today where I was talking about JV Partners.

If your missing the series or not sure what I am talking about you can find all of the 15 previous emails right here on the blog.

JV partners are a crucial part of my business,  but I am not just saying I grab all of them I can.  I have to be able to build a trusted relationship with each one or it just is not anything I want to be a part of.

You need to be able to do the same.

I guess there really is no simple way to know those you can trust accept to go with your gut instinct.

I recently was approached by a JV partner that wanted to do an ad swap with Paul and I.  Basically he wanted to send out to his  list something for Paul and I and in return we would send out to our lists promoting something for him.

This is a great way to build lists when it works properly,

When we got the links to everything we were going to promote for the JV partner we were doing the ad swap with I clicked on the link like any good marketer would do to make sure that it was indeed good value for you as a member on my list.

The sales video wen to a product that I was not 100% familiar with but had seen it, and looked into promoting it back in 2009.

The sales video was still showing screen shots from income he made in 2009.

In my mind (as I am sure it would with you)I started wondering if the product was up to date as well.  I let the JV partner we were working with know about all of my concerns in hopes that he would address them to my satisfaction so I would feel comfortable about Paul and I sending this offer out to you.

My response I got back was a response of shock from the JV partner in questions.  He was shocked that he even got an email from a JV partner questioning these concerns.

He assured me that it was converting very well for other marketer.

Of course a couple of the names he gave me were of names of marketers that are known for promoting pretty much anything as long as it is converting and making money.

So this did not set well with me and assure me that Paul and I should promote the product in question.

My return response was basically let’s not do this.  How about if we just stick to the plan and send to a squeeze page for you like we originally agreed to.

So he sent us the link to the squeeze page which I checked out and found that it promised free information on how to discover some sneaky little trick he knew to generate income.  Of course it was written better than that but you get the picture.

Well when Paul and I signed up for it to make sure the content you were going to get if you chose to sign up was good we seen it re-directed to the original sales page I said I did not want to promote.

This was not a huge concern to me at the moment as it is a tactic that works well.  My main concern was the content you were going to get once you signed up.

Paul and I went through the optin process and found you got nothing but the sales video.  OK this in my mind is a little deceptive.

I thought I was going to get a PDF or video letting me know the information he was claiming and I was lead to believe I was going to get on the squeeze page.

Well in fact you do get it, but only if you choose to buy the product I decided no tot promote to you.

When I questioned this I received back a response that very quickly convinced me that I would not do business with this particular JV partner in the future.  I also would not pursue any further relationship.

His response was, “You just asked for a squeeze page. I created a squeeze page. If you wanted content and all of that for it, you should have said so.

This really did not set well at all as you can imagine.  I have always thought that the name of this whole business was adding value into the lives of those we market to.

I guess I just assumed that this JV Partner that teaches people that when you send people to a squeeze page, to make sure you are giving those that opt-in something of value that is worth them giving you their name and email would follow his own teachings.

As I read further into his email back to me again I was kind of shocked by one last response.

He said, “I’m really, really surprised at you Jeff.

It’s one thing to have all of these concerns of people you don’t know.  But from people that helped bring you up from the beginning?”

Now I always teach that when you build relationships with JV partners that you will find some that you will really get to know and trust.  You will just know that what they put out is good and will not have to buy everything first to check it out before promoting.

Well in this case he s saying I should have this kind of trust in him.

I would agree except for the fact I have never built a relationship with this marketer in the 5 years I have been online.  I have tried but it never seemed to go anyplace.

I met him once and possibly promoted my very first product.  If he did he did not get noticed on my radar except for the fact that he was a friend of my son Keith.

That reason alone kept me wanting to build a relationship with him over the years but it just never seemed to happen.

Maybe now I know the reason why.

I guess what I really want to get across to you is this…

It is important to build good solid JV relationships.  But it is just as important that you build good relationships with the right partners.

All of your JV partners are not going to have the same concerns for your subscribers as you hopefully do, or will when you get to the point of list building.

You are in charge of providing value to your list and not anyone else.

Choose your business relationships very carefully.

If Paul and I would not have cared enough about you our subscribers, and would not have did our job and looked into the what we were supposed to send to you, who would you have come to in disgust when you found you just trusted us, and then found you got nothing of value in return.

Exactly my point.

Choose your JV Partners carefully.  Some just are not meant to be.

Be OK with that and move forward.

Have a great day and continue standing in your greatness!

Jeff Wellman

PS:  Because Paul and I were doing our best to give you something of value through the ad swap we were going to do, and it did not materialize as we had hoped we have decided to send you a free gift today.

As we are on the subject of JV partners we are giving you the opportunity to download a Free report called The Affiliate Recruitment Checklist 20 Ways To Get New Affiliates.  In this report you will discover 20 ways you can begin to find affiliates immediately.

No optin required.  Just click on the link below and download.

Download your Free Affiliate Recruitment Checklist Here

How would you have handled this situation?  Would love to hear your comments.

Tips to Finding JV Partners and Getting Them To Promote (email #7)

JV Partners. Now this was a pretty interesting experience
for me as I moved towards my first product launch.

Of course it was a little easier for me to initially contact
the JV Partners because Keith already had a list of partners
he used for his product launches.

Thinking that it was going to be just a simple email going
out to these guys on launch day was some very wrong thinking
on my part.

I figured all I had to do was get everything ready and let
these guys know when to send out their email was about all
I had to do.

Of course I got that from reading and researching Affiliate
Marketing for my project.

Most people tell you that all you have to do is, Get your
product, find a bunch of JV partners and have them mail out
on your launch day and set back and watch the money flow
into your bank account.

NOT THE CASE at all.

Just as a little side note, It is getting harder and harder
all the time to get JV partners to agree to send out. Even
if they do agree, most of them still do not send out on
launch day.

Our goal was to get as many JV partners to respond and
say yes they will mail out for the launch.

I do not even remember how many we initially contacted, but
it was a lot.

So email #1 went out. ( I have included a link at the bottom
of this email that will show you the email I used.)

The yes ‘s started coming in like crazy and all was looking
good as far as I was concerned. Keith knew of course that
there was still a lot of work to do in getting them to
actually promote. (Of course many came back with a “sorry”
and they wished me luck and hoped to help out next time.)

Things were looking good as far as I was concerned and I
thought having so many yes replies from the JV partners we
contacted was all we needed. Not even close!

I wish I had saved all the emails I had to send out to
JV partners during the pre-launch phase to keep them excited
and on top of what was going on with the launch. Not only
were there contact emails to write, but there was also many
emails written during the entire week long launch to keep
the JV partners that were promoting excited enough to
keep promoting.

Constant contact with your JV partners is critical to your
launch success. Give them a chance to forget about you
and your launch and they will in a heartbeat. You have to
remember that they are getting bombarded with many offers
every single day. Life does not stop for them until your launch
is over with.

Now moving up to the launch day I found out just what the
Yes replies really meant. Out of the 30 or so Yes replies
we had gotten back from JV partners maybe half of them
actually followed through and promoted the actual launch.

I am finding that in present times it is even less than that.

One of the hardest emails I found myself writing was the
swipe email for my JV partners to use on launch day.

First I was pretty surprised that I had to write it for
these guys. When I questioned Keith on this he told me
we needed to make it as easy as possible for our JV partners
to promote my product. I of course looked at it as nothing
but laziness on the part of a bunch of guys looking
to make money and made no sense to me. I was always taught
that you worked hard for what you got in life.

All these guys had to do was send out an email to their list
and they could not even take the time to write their own email?

Well of course I now know that I was the one that best knew
my product, and that the swipe copy was supposed to be there
for the JV partners to use as a template to work from in
crafting their emails to send out.

OK! Truth is.. most of them are lazy and won’t change it
at all.

So contacting JV partners and getting them to actually
promote and do what they say they are going to do for you is
not as easy as it really is portrayed. Like everything
else it takes work on your part. It also takes consistent
follow thru and follow up all the way thru the entire
launch process, from Pre-launch to post launch.

Here is my first contact email I sent out to my JV Partners
and my first swipe copy I wrote for JV partners to use on
launch day.

My first JV partner emails

Stand in your greatness

Jeff Wellman

PS: Now I am not done talking about JV partners by a long shot.
There is a lot more involved than just a couple contacts and
a couple emails in getting JV partners on board and actually
getting them to promote and to keep promoting.

I found out most of them took the easy way out on launch day
and just used my swipe email just to get something out like
they promised and that was about all they ever did. Of course
these guys ended up at the bottom of my JV contest where they
belong for being lazy.

Now Keith planned on being my number one JV partner and actually
was, but a couple guys decided to give him a run for his money
and what one of them asked me to do on launch day was not
something I was really looking forward to doing. What Tellman
Knudson did sent him screaming past everyone from the very
beginning and caused the rest that meant business to play catch
Tellman.

If your new to marketing I wonder if you would tell me yes if
I asked you to do the same thing Tellman asked me to do on the
day of your launch to help me make sales?

Tellman asked me if I would be willing to… (coming up next)

PSS: Here is the promised video that will help you out when it
comes to finding JV partners.

 JV Partner Video Help

I will be including one more that will help you out with JV
partners during the actual launch process in one of my next emails.

Would also like to hear your feedback on this email series…