As I look back over the emails of this series that I have written so far I see all of the things I did to really make my days I attended my first live event really count.
One of the biggest things I did was to choose to step far away from my comfort zone and interview 5 experts for my product I was creating for my launch.
The night before I did my interviews I chose to stay up almost the entire night researching the experts I had asked to do an interview with.
I had asked, Heather Vale, Harris Fellman, Simon Leung, Frank Sousa, Ken McArthur, and my son Keith.
Later after the event I asked Gary Ambrose and Sterling Valentine.
The only one of these experts that I knew much about was Keith. All of the other interviews I did I knew really nothing about that person or what they were an expert at.
I just knew that they all had the information I needed that would make a difference with the value I provided with my product to my target audience.
My target audience sure did not want to know what I knew as at that time I knew nothing at all.
After the event on the 2nd night I excused myself and headed off to my hotel room where I began typing into Google the names of the experts I was going to interview.
I searched for their BIOs, I searched for every website and product associated with each of their names. I wanted to be as familiar as I possibly could be with each one of these experts. I wanted to show them I meant business and that I was interested in who they were and what they did.
Now came the fun part. I decided to come up with 10 questions that I would ask each of the experts during the interview. My goal was to have a good 45 minute to an hour long interview filled with good content.
But where would I come up with questions to ask when I knew nothing about the subjects I would be interviewing. I have had many people ask me this question during the last 4 plus years as well. We are all worried that we can’t do something that we are not familiar with. I like to refer to our comfort zone as our familiar zone as well. It is really hard to step outside the familiars of our life. We like to do the things we are familiar with. We like to hang around those that we are familiar with. It is hard to give up he familiar and try things we are not familiar with.
So haw did I come up with these 10 questions. I had 3 sources;
- The experts websites
- Past interviews that the expert had done with others
- My own lack of knowledge
First I went to every website. Especially the sales pages to the products that the experts had. I looked for the claims that the experts made and I formulated them into questions for them to explain these claims. I also looked for their big secrets they were going to reveal that they said nobody else was revealing to anyone. I looked for their number ones as well. An example of a number one was like what I found on Sterling Valentine’s JV Formula sales page. He was talking about his number one traffic source. Well I wanted to know what that was so I took and formulated a question similar to, “Sterling I was looking at your product JV Formula and in that product you reveal your number one traffic secret that use to get traffic to your websites. That method being the use of Joint Venture Partners. First of all could you explain to our viewers what a Joint Venture partner really is and then go into detail the benefits you see of using Joint venture partners.
Of course I would listen very intently to the answers Sterling would give me in order to formulate possible follow up questions from his answers to each of my questions.
This brings us to my 3rd method which is my lack of knowledge. I was just like the new beginner just starting out without the knowledge to many questions I had. So when I did not understand something the expert would say (which was often) during the interview, I simply formulated a question in a way to ask that expert to expand and explain further what they were just talking about.
I would have to say that the biggest advantage I had doing these interviews came from something Heather Vale taught me during her class I had been through just the day before. She told us the number one skill of an interviewer is to “LISTEN!” If I did not learn it during her class I learned it very quickly during the first interview I did which was with Heather Vale herself. While doing my research I learned that Heather was seen to be the Barbara Walters of the Internet. This totally frightened me of course. How could I possibly interview the person that was thought to be one of the biggest experts in the industry on interviewing. Well I decided that if I was going to fail at this interviewing I would do it with the first interview and then just humbly bow out and go back to my $10,000 launch thinking.
The first couple minutes of my interview went great. I was armed with my 10 questions to ask and a great introduction to who Heather was. I introduced Heather and gave a short BIO of what I had learned about Heather and then I asked her if she had anything else to add. The next 10 minutes were something I will never forget. I learned very quickly why the number one skill of an interviewer is Listening!.
Heather proceeded to not only add a few more things about who she was, but she also answered almost every question I had on my paper to ask her. I went into panic mode for about 5 minutes wondering how I was going to get another 35 minutes or longer out of this interview when I had no more questions to ask. That is when I discovered the importance of listening to the person you are interviewing. I began to formulate questions from the things she was saying that I needed cleared up. From that point on the interview took on a new life that I did not even expect. I was able to get a good 45 minute interview done with Heather all because I learned from what she taught me and that I actually put into practice.
Imagine what we can accomplish every day if we would just follow the practice of following what we are taught and actually put it into practice.
Sure some of it is going to be hard and we might not understand it completely. But we have to at least give it a try or we might as well pack it all in and go home just like Keith kept telling me every time I let fear creep in and try and prevent me from doing what I needed to do.
So what are you going to do today? Try or pack it in and go home?
As I said in my last email I have something I want to offer a couple of people that are ready to put into practice something you should have learned something about in the last couple emails I have sent.
I am offering 2 people the opportunity to Interview myself and my business partner Paul Counts.
I have pretty much explained the conditions of doing an interview. You must have a good reason and you must have some kind of a plan that explains what you will do with these interviews. Leaving them set on your desktop in some folder where you will just forget about them is not an option.
In my ebook Affiliate Domination that I have sent to you in email 3 and 4 It teaches most of what I learned from Heather Vale and it will help you with your interview if your not sure what you are doing.
Today I taught you how I formulated my questions and how I came up with questions to ask.
Follow what I taught you and you can conquer this with no problem whatsoever.
If you are interested in doing these interviews post in the comments below why these interviews are important to you and what your action plan is to use the interviews you are going to be getting.
I will give you a couple days to get this done and then I will reveal to you in my next email I send out in this series who the winners are.
I have had several people already sending me messages on Facebook and to my support desk asking me what I was going to be doing because they wanted to make sure that they got in on whatever opportunity I was going to present to you today.
So the competition is looking to be fierce but that is OK. Everyone is on an equal playing field and it starts right now and goes until Wed July 13th, 2011. I will let everyone know who wins in my next email in this series that I will send out on Thursday. July 14th.
I will be corresponding with the comments on the blog that I get between now and then.
Good luck and continue to stand in your greatness.
PS: I will also be talking to you about what happened when I ran out of time to get 3 of my interviews done that I promised on my sales page to be included in my product and how I came up with a One Time Offer to my product. If the email does not get to long I will also let you know the biggest thing I was missing that had the potential of generating several thousand more dollars with my launch. I left a lot of money on the table and I don’t want to see you do the same. Unfortunately I see it happen a lot with new folks starting out.
See you in a couple days!