Creating a 6 figure launch was something that excited me yet terrified me more than I already was. How could this even happen for someone that was just starting out with no knowledge about what he was about to do.
As promised I want to get into some of the things that made the difference between Layoff Your Boss which was the name of my first product launch being a six figure launch instead of the $10,000 launch we first set forth in having.
Once I made the decision to go after $65,000 instead of $10,000 Keith knew it was going to take more of what we were already planning. But it basically came down to just scaling up what we were doing already.
It wasn’t going to be just an eBook anymore as the product. We needed some good content. Content that I did not have. I also was not going to have the time to do the research needed for the kind of content I was going to need to really add value to my product.
During our first day at the event I had the pleasure of listening to an awesome speaker named Heather Vale.
She was teaching on how we could become the expert by association. As I listened to her presentation I remember saying to myself that what she was saying seemed really good but I would never be using what she was teaching because there was no way I was going to do what she was teaching. No way could this guy who was just getting started and who was extremely uncomfortable with talking to people he did not know ever interview anyone.
That just was not me. Well guess what the strategy Keith came up for me to do was?
Of course let’s just push old Dad over the edge until he breaks and goes home. He told me I needed to pick 5 or 10 experts that were at the event and interview them on their expertise and add them to my product.
Not only that but he wanted me to start that day with the interviews. WOW did I wish I had paid a little more attention to what the woman just said from stage.
But I did get enough that I found myself telling Keith I could not interview them that day. I told him I would interview them the next day which just happened to be the last day of the event. He argued the fact with me for a bit because he wanted me to get started right then so I had time to get as many done as possible.
Well what I did get from Heather Vale was a couple things that I thought were very important and made sense.
#1 Have a purpose for your interview. Ok I had a purpose already. I knew what they would be used for so I had that one covered.
#2 Now this was something that had me a little nervous. Heather said we should know our topic and know the person we were going to interview so we could do the interview with some intelligence. Also by knowing the person you are interviewing you show them that you took the time to research and that you actually care about what you were doing.
I knew I had to take that night after the event and spend it researching the experts I was about to ask to do an interview with.
If I was going to be pushed this far out of my comfort zone by doing something I really did not feel I was going to be good at I was at least going to do it as right as I possibly could.
I can’t tell you how many times I have been approached myself now to do interviews. I have done several of them but even more I have turned down.
When I ask the person who wants to interview me what they want the interview for, and they do not have a good reason or plan of action that they can show me so I know it is not just going to set around on their desktop with all the products they have purchased, I tell them NO!
I am sure it has made a few people mad but why should I expect less from you than I was willing to put forth for my product and y success?
OK clearly, there is just a TON of details that I am not able to cover in this email today without making t an eBook in itself.
There is a lot to consider when it comes to having a 6 figure launch over just making a few bucks. Things like crafting the right offer, Getting the right bonus offers, writing or outsourcing your sales page or making a sales video, coming up with pre-launch content, how to approach and get JV and affiliate partners, creating viral buzz during your launch, etc. etc.
I can tell you right now that the biggest advantage I had to having a 6 figure launch was having a Mentor and coach.
In fact, having a launch mentor or coach who can guide you through this process is honestly the BEST INVESTMENT you can really make. One single tip or strategy can make you an extra $10,000-$20,000 or more! (And I am not kidding!)
Stop and think about that for a second if you do not really believe that. Harris Fellman presented me with a challenge to make what I made in a year at my job with my up-coming launch.
When I presented this challenge to Keith he knew exactly what I needed to do in order to meet that challenge.
We made it happen. My coach told me what I needed to do and I did it. It was not easy for me… But I knew I could not keep living in the place I was in my life.
Things had to change. You may be at that place right now as well. My question to you is what are you willing to do for that change to happen?
I recommend if you have not looked at the Ebook I sent to you in the last email that you do so. Pay particular attention to what I wrote on the Interview process that Heather Vale taught me that day at that live event.
It is good information and it will go into more detail than I am going to put into this email. It starts on page 18 in section 3.
Here it is again if you did not get it from the last email. I really suggest you read the information before the next email I send so you are prepared for what I am going to do next.
It is probably the best content in the whole book. It is also one of the only parts that was not re-written and re-branded from Private Label Rights material.
Now you know the secret I discovered while doing my research that I told you about in email 1 that I used to create my eBook fast and without knowing all the information myself.
Well that is enough for this email. We have a long way to go.
Next email I am going to do something for 1 or possibly 2 of you that is something I have not done for anyone in some time now. I will even get Paul Counts to do the same. He does not know this yet but I know he will be reading this and I will get a phone call wanting to know what I am getting him into now!
Until then stand in your greatness.
PS: Please leave me any comments you have to these emails I am writing. I would love your feedback and the interaction.