Creating Your Front End Product and One Time Offer (email # 6)

The verdict is in as to who will win the Interviews with Paul Counts and I.  One person went all out on this one.  I have to say that many others were really trying hard as well.

We will get to that in just a few minutes.

I do not want to dwell much longer on the Interviews that I did as we have a lot more to cover leading up to my 6 figure product launch.

We are now into the last day of the Live event and I was frantically trying to get all of the 5 interviews done that I had scheduled.

We decided that Keith’s could be done back at his office so that just left one with Ken McArthur.  As it was his event it was pretty hard to get time with him to do the  interview on the last day.

I at first thought of cancelling it and then just going with 4.  But we came up with an idea to include Ken and a couple others that had agreed to do interviews with me.

Instead of doing live face to face interviews we would just do them as teleseminars and do them after the launch.

We added them all tot he sales page and then did them live after the launch for all of the buyers to attend the calls live if they wished.

So now the front end product was all done with the  exception of PowerPoint’s that we developed to go along with each of the 5 main interviews I did.

Plus I added in a quick video on a secret to using youtube to get traffic to your website.

Now it was time to get bonus offers for the front end and to come up with a One Time Offer.

We needed to get all of this accomplished and thought out before I headed back to Michigan so we could get the copywriter to get going on the sales copy.

I was a little nervous about spending $4500 for sales copy but Keith new that if we were going to make our $65,000 goal we needed good copy that was going to convert.

I have to say it was well worth the investment.

For the bonus offer I was out of ideas as to what I could so we turned to some of the JV Partners that had already committed to promoting the launch.

We had Liz Tomey add a great package she had created as a bonus offer.  it was something to do with underground traffic secrets which was perfect for getting traffic for  the Affiliate Marketing techniques I was teaching in my product. We limited this offer to add urgency to the front end.  Liz set up a squeeze page for my buyers to put in their name and email to get the bonus offer from her.

Now that was a pretty good incentive for her to want to add a bonus offer to my product.  Write this one down…  You do not have to be the one to do all of the product creation for your product launch.

With everything taken care of on the front end we needed to come up with a One Time Offer to make sure we actually made money on the launch.

The back end is where all the money is usually at.  On the front end we had my product listed at $37 and we were giving JV partners 75% commission which did not leave a lot for me.

We got together with another JV partner Harris Fellman to mastermind with to help come up with an idea.

Write this one down as well.  Stop stressing and find partners or mastermind groups to help come up with ideas.  Many times when you are drawing a blank someone else can see things a little clearer.

IN email 3 I gave you a link to a product that had a training called Masterminding Your Success.  I advise that you watch it if you do not know about Masterminding.

If you lost the link you can get it on the blog.

After much thought Harris came up with an idea that should save time that we were running short on.  We did not really want to create another product as we needed to use the time we had left to get JV Partners and get everything set up and ready to go before Launch day which we  set for May 22, 2007.  We had 18 days to go.

Harris came up with the idea to sell resell rights to the front end product for $77 and give the JV partners 50% commissions.

The product was now done or at least we knew what was going to be included so we could get all of the information to the copywriter.

Now it was time to get JV partners.

Wait I said I left a bunch of money on the table.  I had a front end Product and a One Time Offer.  But if you know my teaching you know I recommend something else to every sales process that is of vital importance.

I will go into this in the next email but if you know what I was missing that caused me to walk away with a lot of money on the table I want you to go to the blog and post your answer.  But I also want to here why you feel your answer could have generated me a lot of money.

I am interested to hear your answer. I kind of think that most are going to think it is something else other than what it actually was.

I will enter all of the ones with the right answer into a drawing and the winner will get a 30 minute consultation with Paul Counts and Myself to talk about your business.

OK time to comment and let me know your answer. Remember I need to know why it cost me a lot of money. Not just a one line answer. I need to know the importance of using the techniques you feel I did not include in my sales process.

Keep standing in your greatness.

Jeff Wellman

PS:  Oops I forget.  Congratulations to Kevin Horn as the winner of the 2 interviews.  He really went all out for this one.  Job well done.

Next email we will be talking about JV partners.  This was a very different experience for me.  We will also get into the answer to what cost me a lot of money.  Also what I did do right that set me up ready to make a very good income after the launch.

Would love to hear your thoughts and comments about this email series as well while your here on the blog.

If your looking for the link to the product with the Mastermind training look no further.