JV Partners, Choosing The Right One. Email 16

Finding JV Partners You Can Trust

In Internet Marketing and Affiliate product promotions it is not just about finding JV Partners, It is about finding JV partners and affiliates you can trust.

I kind of got lost in my series of emails I was writing.

Like many of you can understand, life just seemed to interrupt my direction and flow.

I am not sure If I will continue the series much farther if at all right now as I have to focus on some other aspects of my business for a bit.

But I want to go back and re-visit email number 11 in the series for a few moments today where I was talking about JV Partners.

If your missing the series or not sure what I am talking about you can find all of the 15 previous emails right here on the blog.

JV partners are a crucial part of my business,  but I am not just saying I grab all of them I can.  I have to be able to build a trusted relationship with each one or it just is not anything I want to be a part of.

You need to be able to do the same.

I guess there really is no simple way to know those you can trust accept to go with your gut instinct.

I recently was approached by a JV partner that wanted to do an ad swap with Paul and I.  Basically he wanted to send out to his  list something for Paul and I and in return we would send out to our lists promoting something for him.

This is a great way to build lists when it works properly,

When we got the links to everything we were going to promote for the JV partner we were doing the ad swap with I clicked on the link like any good marketer would do to make sure that it was indeed good value for you as a member on my list.

The sales video wen to a product that I was not 100% familiar with but had seen it, and looked into promoting it back in 2009.

The sales video was still showing screen shots from income he made in 2009.

In my mind (as I am sure it would with you)I started wondering if the product was up to date as well.  I let the JV partner we were working with know about all of my concerns in hopes that he would address them to my satisfaction so I would feel comfortable about Paul and I sending this offer out to you.

My response I got back was a response of shock from the JV partner in questions.  He was shocked that he even got an email from a JV partner questioning these concerns.

He assured me that it was converting very well for other marketer.

Of course a couple of the names he gave me were of names of marketers that are known for promoting pretty much anything as long as it is converting and making money.

So this did not set well with me and assure me that Paul and I should promote the product in question.

My return response was basically let’s not do this.  How about if we just stick to the plan and send to a squeeze page for you like we originally agreed to.

So he sent us the link to the squeeze page which I checked out and found that it promised free information on how to discover some sneaky little trick he knew to generate income.  Of course it was written better than that but you get the picture.

Well when Paul and I signed up for it to make sure the content you were going to get if you chose to sign up was good we seen it re-directed to the original sales page I said I did not want to promote.

This was not a huge concern to me at the moment as it is a tactic that works well.  My main concern was the content you were going to get once you signed up.

Paul and I went through the optin process and found you got nothing but the sales video.  OK this in my mind is a little deceptive.

I thought I was going to get a PDF or video letting me know the information he was claiming and I was lead to believe I was going to get on the squeeze page.

Well in fact you do get it, but only if you choose to buy the product I decided no tot promote to you.

When I questioned this I received back a response that very quickly convinced me that I would not do business with this particular JV partner in the future.  I also would not pursue any further relationship.

His response was, “You just asked for a squeeze page. I created a squeeze page. If you wanted content and all of that for it, you should have said so.

This really did not set well at all as you can imagine.  I have always thought that the name of this whole business was adding value into the lives of those we market to.

I guess I just assumed that this JV Partner that teaches people that when you send people to a squeeze page, to make sure you are giving those that opt-in something of value that is worth them giving you their name and email would follow his own teachings.

As I read further into his email back to me again I was kind of shocked by one last response.

He said, “I’m really, really surprised at you Jeff.

It’s one thing to have all of these concerns of people you don’t know.  But from people that helped bring you up from the beginning?”

Now I always teach that when you build relationships with JV partners that you will find some that you will really get to know and trust.  You will just know that what they put out is good and will not have to buy everything first to check it out before promoting.

Well in this case he s saying I should have this kind of trust in him.

I would agree except for the fact I have never built a relationship with this marketer in the 5 years I have been online.  I have tried but it never seemed to go anyplace.

I met him once and possibly promoted my very first product.  If he did he did not get noticed on my radar except for the fact that he was a friend of my son Keith.

That reason alone kept me wanting to build a relationship with him over the years but it just never seemed to happen.

Maybe now I know the reason why.

I guess what I really want to get across to you is this…

It is important to build good solid JV relationships.  But it is just as important that you build good relationships with the right partners.

All of your JV partners are not going to have the same concerns for your subscribers as you hopefully do, or will when you get to the point of list building.

You are in charge of providing value to your list and not anyone else.

Choose your business relationships very carefully.

If Paul and I would not have cared enough about you our subscribers, and would not have did our job and looked into the what we were supposed to send to you, who would you have come to in disgust when you found you just trusted us, and then found you got nothing of value in return.

Exactly my point.

Choose your JV Partners carefully.  Some just are not meant to be.

Be OK with that and move forward.

Have a great day and continue standing in your greatness!

Jeff Wellman

PS:  Because Paul and I were doing our best to give you something of value through the ad swap we were going to do, and it did not materialize as we had hoped we have decided to send you a free gift today.

As we are on the subject of JV partners we are giving you the opportunity to download a Free report called The Affiliate Recruitment Checklist 20 Ways To Get New Affiliates.  In this report you will discover 20 ways you can begin to find affiliates immediately.

No optin required.  Just click on the link below and download.

Download your Free Affiliate Recruitment Checklist Here

How would you have handled this situation?  Would love to hear your comments.

Tips to Starting a Home Business Alone (email 14)

Hey it’s my birthday today and I thought I would get out email 14 for you in my series as it is going to talk about something that was supposed to happen on my birthday August 20th, 2007.

After my first product launch that was so successful I decided it was time to prove to everyone I could make it all on my own and I started out the end of June 2007 working on my next product.

I knew what I wanted to do with it but was unsure what I really needed to do.I did my best to stop and think about what I had just done and decided I would follow the same kind of plan, except I would add a few other things into the mix.I also decided I was going to set a launch date of August 20th on my birthday.  Heck that should be easy enough, after all I just did a complete product launch in 3 weeks so 2 months should be a piece of cake right.

I started out writing emails to JV partners to let them know I wasn’t going any wheres and to ask them to mark August 20th 2007 down on their calendars as my next launch.

I started writing an eBook that ended up 140 some pages long filled with some real good content.

I actually have re-purposed that same content many times since then and have done very well with it.I lined up some more expert interviews and got them all recorded and ready to go.I decided I wanted to have a residual program set in place to bring in a monthly income like I was hearing was very important to my business.

I decided to do a coaching program but was a little worried I was not yet qualified as an expert enough to make people believe I was capable of teaching them. I began really doing a lot of self doubting on this which almost kept me from adding it into my package.

Well everything seemed to be rolling along except I could not figure out all of the tech stuff and it was driving me crazy.  But the product creation part I seemed to have down.  It was just all of the things that Keith had done in the background that I didn’t know or understand that was really holding me back.

I was kind of blindly trying to figure out all of the things he did.

I was also trying to save myself some money by writing my own sales copy and everyone that reviewed it for me kept doing a wonderful job of telling me it was really bad and would not convert.  What did they know anyways right?  That was my attitude at that time.

Well August 20th was drawing close very fast and I knew I was not going to make my deadline and I began to get really upset and frustrated with myself.I began to think I was a one hit wonder just like everyone thought I would be and I began to see my ship sinking fast.By the time August rolled around the bill collectors were on my back once again and I was pretty much right back in the same place I was before my first launch.

What was wrong with me.. Why couldn’t I do this by myself? What was different about the first launch and this one?

The only thing I could think of was it was because I had help from Keith and some other really awesome support from friends like Harris Fellman, Brian Edmundson, Ken McArthur, Alex Jeffreys, Sterling Valentine, Frank Sousa, and the  list just went on and on.

Finally it all started making sense to me.

That was the key.  Help and support.  Here I was trying to do it all by myself and it was just not working out.So if help and support was the key then that was what I needed, so I turned to Keith and my support friends.Keith was not really in a position to help out as much this time so I turned to a couple good guys like Harris Fellman and Brian Edmundson for some advice and I was surprised at how things started to develop very quick.

When I look back on things there were so many people offering to help me out.  Every day I would get emails from so many supporters asking how I was doing and asking if their was anything they could do for me.  I just had it in my mind that I could not accept help and that I needed to do it myself.

I think about the only thing I did get right during this time was that I joined a mastermind group with 3 amazing guys, Paul Counts, Phil Knaus, and Harry Fink.  All 3 of us met at a live event and became good friends.

We would call once a week and bounce ideas off from each other and do what we could to help each others business out.

Of course on my own I pretty much blew the date of August 20th as my launch date so I had to set another one of October 9th 2007.  This would be the date of my second Launch which was called The Millionaire Boss…

Let me tell you that it is not a good thing to set a date for a launch and then have to write your JV partners and tell them that it is not going as planned and that you have to change the date they already had scheduled on their calendars to help promote.

There will be times that things happen and this can’t be helped, but if all possible once you have a date set make sure it happens.

Well the launch went off on October 9th as planned and let me just say…that launch brought some interesting results that I bet you can learn a few lessons from.  I know I did.  I will share them with you next week.Paul Counts and I recently did a 30 day challenge for our Real Guys coaching we do with Eric Holmlund and I noticed something pretty amazing that really helps me validate what I want you to get from this email today. What I noticed from each one that completed the 30 day challenge or at least made a lot of progress was something very interesting.

Each one that achieved any kind of success all took part in the coaching calls and took advantage of all the help they could get.  They also supported one another and masterminded with each other all throughout the challenge.

They were helping each other. Some more than others but they all did what they could.

Building a business is not something you want to do alone.

Doing it alone will lead you to disappointment and feeling sorry for yourself very quickly.  You will get to a very low place that is hard to climb back out of.

I was at that low spot, but I woke up and reached back out for help before the titanic went completely under.

Many think they can’t afford help, but I want to say that my feeling is that you can’t afford not to have help.

But you have to be active and participating in the process.

You cant just look for help and expect your help to do it all for you.  Even done for you services will require your participation to build it and grow it into something that really will get results.

Next week I am going to share some more of the things I  learned through this second launch process.  Many things still went wrong and the launch was… well let’s just say it had some very different results than my first launch.

I will share with you some of the reasons why the results were so different and why I believe it is for some of the same reasons many other new product launches fail as well.

Until then stand in your greatness!

Jeff Wellman

All of the other past emails in this series are here on the blog if you missed any of them.  I would love to hear your feedback on this series or any of the emails I have written in it.

Website Traffic Generation…Getting Traffic To Your Website

Traffic Generation, Consistency Is Key

Imagine sitting a banquet up in your best room, you’ve brought in the finest meats, delectable deserts and set the table for the biggest gathering you’ve ever had…now the guests just have to show up.  Then you realize that just setting up your meal doesn’t guarantee you will have any company.

Setting up an online business is somewhat like that.  You take the voluminous amount of time setting up a website, you create a product and do all the steps necessary to make money, but does that automatically mean that the money will start pouring in?

Now let’s reverse the dinner scenario and imagine you invite 30 people over for a special meal, but you refuse to cook anything or make any preparations until you are certain that the guests have shown up and they are hungry.  You can be assured you will never get those people to commit to another engagement again, because you were not prepared.

So this is the catch 22 of any business, you must have a business set up in order to sell, but that does not mean you will have any eager customers ready to buy when you open the doors.  This is where the tedious and elusive quest for customers begins and continues throughout your business life.  There is no ironclad formula for attracting customers, creating sales and maintaining a loyal base, only theories.  Our job to sift through them all and find one works for us.

This is the point that I find myself in my marketing plan.  I have set up the websites, created products, made promotion videos and the mechanisms of facilitating sales, now I need to cast a wide net of customers.  I have to tell myself to be patient and continue to do the steps outlined by Jeff Wellman and other successful marketing teachers to steadily build a loyal foundation of customer support.  In other words, there is no magic easy “button” to create a moneymaking website, like anything in life, it takes lots of time.  Even after a website has been carefully fashioned, there is no guarantee that sales will come pouring in.  My brain tells me that, but my imaginations still get the better of me.  As I said in previous articles, this endeavor will take time.  I force myself to look at the long term, perhaps a few years in the future.

Once again, I may be putting a wet blanket on those folks out there that want to read amazing get rich stories that will motivate them to buy a product.  That may be great for marketers, but attitudes like that will quickly degenerate into discouraged laziness.  People with unrealistic expectations will soon throw the products aside, claiming they don’t work, when in reality, they were the ones who refused to work.

Laziness rears its head in all sorts of areas in life.  For instance, I am a great fan of GPS units.  I am fascinated by a little device that can tell you how to get to any place on the planet.  I have one in the car, in our cycles and one in my hand when my Wife and I hike.  In other words, I am a tech junky.

I’ve noticed that many people purchase these things, leave them in a box until they go on a big trip.  After all, they don’t need something telling them directions in their own back yard.  Therefore, they pull out their new infernal machines on their grand adventure and try to understand its operation, while one hand’s on the wheel and the other is handing fries to junior.  They soon throw it in the truck, claiming the stupid thing does not work.  They spend needless time folding and unfolding maps or reading ketchup-stained directions. Their problem; they did not take the time to master the device when they already knew where they were.  They laziness cost them use of a valuable asset, all because of their lack of preparation to understand its operation.  Millions of dollars of research and development wasted on an individual customer because they avoided reading an owner’s manual.

How does this relate to marketing?  Have you bought a marketing product and left it in its box, refusing to learn its features, ignoring its potential, simply out of impatience or lethargy?  None of these great products will spring out of there mystical containers, set up your site, draw the masses and deliver wheelbarrows of money to your door.  Yes, I’m disappointed too, that would be nifty.   These are but tools and plans; you must supply the lumber and pound the nails.

I’ve received some great tools from Jeff & Paul and I’ve pounded some nails and got a site going with hand crafted video products.  Now the work continues to bring people in.  Just like a barker from an old-time circus sideshow, it’s my job to appeal to the masses to come to the marketing tent.  Now if I just could get a two-headed goat.

Harvey Poling jr.

http://videoeditingsimplified.com