Finding JV Partners You Can Trust
In Internet Marketing and Affiliate product promotions it is not just about finding JV Partners, It is about finding JV partners and affiliates you can trust.
I kind of got lost in my series of emails I was writing.
Like many of you can understand, life just seemed to interrupt my direction and flow.
I am not sure If I will continue the series much farther if at all right now as I have to focus on some other aspects of my business for a bit.
But I want to go back and re-visit email number 11 in the series for a few moments today where I was talking about JV Partners.
If your missing the series or not sure what I am talking about you can find all of the 15 previous emails right here on the blog.
JV partners are a crucial part of my business, but I am not just saying I grab all of them I can. I have to be able to build a trusted relationship with each one or it just is not anything I want to be a part of.
You need to be able to do the same.
I guess there really is no simple way to know those you can trust accept to go with your gut instinct.
I recently was approached by a JV partner that wanted to do an ad swap with Paul and I. Basically he wanted to send out to his list something for Paul and I and in return we would send out to our lists promoting something for him.
This is a great way to build lists when it works properly,
When we got the links to everything we were going to promote for the JV partner we were doing the ad swap with I clicked on the link like any good marketer would do to make sure that it was indeed good value for you as a member on my list.
The sales video wen to a product that I was not 100% familiar with but had seen it, and looked into promoting it back in 2009.
The sales video was still showing screen shots from income he made in 2009.
In my mind (as I am sure it would with you)I started wondering if the product was up to date as well. I let the JV partner we were working with know about all of my concerns in hopes that he would address them to my satisfaction so I would feel comfortable about Paul and I sending this offer out to you.
My response I got back was a response of shock from the JV partner in questions. He was shocked that he even got an email from a JV partner questioning these concerns.
He assured me that it was converting very well for other marketer.
Of course a couple of the names he gave me were of names of marketers that are known for promoting pretty much anything as long as it is converting and making money.
So this did not set well with me and assure me that Paul and I should promote the product in question.
My return response was basically let’s not do this. How about if we just stick to the plan and send to a squeeze page for you like we originally agreed to.
So he sent us the link to the squeeze page which I checked out and found that it promised free information on how to discover some sneaky little trick he knew to generate income. Of course it was written better than that but you get the picture.
Well when Paul and I signed up for it to make sure the content you were going to get if you chose to sign up was good we seen it re-directed to the original sales page I said I did not want to promote.
This was not a huge concern to me at the moment as it is a tactic that works well. My main concern was the content you were going to get once you signed up.
Paul and I went through the optin process and found you got nothing but the sales video. OK this in my mind is a little deceptive.
I thought I was going to get a PDF or video letting me know the information he was claiming and I was lead to believe I was going to get on the squeeze page.
Well in fact you do get it, but only if you choose to buy the product I decided no tot promote to you.
When I questioned this I received back a response that very quickly convinced me that I would not do business with this particular JV partner in the future. I also would not pursue any further relationship.
His response was, “You just asked for a squeeze page. I created a squeeze page. If you wanted content and all of that for it, you should have said so.
This really did not set well at all as you can imagine. I have always thought that the name of this whole business was adding value into the lives of those we market to.
I guess I just assumed that this JV Partner that teaches people that when you send people to a squeeze page, to make sure you are giving those that opt-in something of value that is worth them giving you their name and email would follow his own teachings.
As I read further into his email back to me again I was kind of shocked by one last response.
He said, “I’m really, really surprised at you Jeff.
It’s one thing to have all of these concerns of people you don’t know. But from people that helped bring you up from the beginning?”
Now I always teach that when you build relationships with JV partners that you will find some that you will really get to know and trust. You will just know that what they put out is good and will not have to buy everything first to check it out before promoting.
Well in this case he s saying I should have this kind of trust in him.
I would agree except for the fact I have never built a relationship with this marketer in the 5 years I have been online. I have tried but it never seemed to go anyplace.
I met him once and possibly promoted my very first product. If he did he did not get noticed on my radar except for the fact that he was a friend of my son Keith.
That reason alone kept me wanting to build a relationship with him over the years but it just never seemed to happen.
Maybe now I know the reason why.
I guess what I really want to get across to you is this…
It is important to build good solid JV relationships. But it is just as important that you build good relationships with the right partners.
All of your JV partners are not going to have the same concerns for your subscribers as you hopefully do, or will when you get to the point of list building.
You are in charge of providing value to your list and not anyone else.
Choose your business relationships very carefully.
If Paul and I would not have cared enough about you our subscribers, and would not have did our job and looked into the what we were supposed to send to you, who would you have come to in disgust when you found you just trusted us, and then found you got nothing of value in return.
Exactly my point.
Choose your JV Partners carefully. Some just are not meant to be.
Be OK with that and move forward.
Have a great day and continue standing in your greatness!
PS: Because Paul and I were doing our best to give you something of value through the ad swap we were going to do, and it did not materialize as we had hoped we have decided to send you a free gift today.
As we are on the subject of JV partners we are giving you the opportunity to download a Free report called The Affiliate Recruitment Checklist 20 Ways To Get New Affiliates. In this report you will discover 20 ways you can begin to find affiliates immediately.
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How would you have handled this situation? Would love to hear your comments.