Internet Marketing Startup Help

Getting Started In Internet Marketing

I am continuing to relate my marketing adventures to you in hopes it will serve to inspire and instruct those who are still teetering on the fence of self-doubt as to whether they should ply their knowledge into actual sales.  Although it is valuable to learn from experts in marketing, it might also be illustrative to read about others in various stages of process in order to meet readers where they are at in their new journey in online sales.

I related in my last post about creating my first product, a video tutorial series; Video Editing Simplified but I felt the need to purchase another web domain name so I could eventually sell some marketing related products.  These types of products would not mesh with a video editing themed blog, so I chose http://www.stompondebt.com as my new vehicle for this purpose.  This forced me to learn and relearn several steps, such as purchasing a web domain, choosing a host and transferring the domain to the host company.

Like anything in life, sometimes you have to take a few steps back, before you can go forward.  For instance, I originally decided to place my blog in a separate folder on the website (/blog).  My reasoning was that people would first land on my sales page, and then they could advance to the blog site.  After taking the time to install WordPress on the “/blog” folder, I decided that I would have more options if I put the blog on the landing page.  That meant figuring out how to uninstall my previous WordPress and install it into the “/public.html folder which would then make the blog the first thing people would see when navigating to the site.  I think this will be a permanent fixture in my marketing activities.  Once you set something up, you will find out either you have done it incorrectly, or you think up another, hopefully better way to present your products.  This translates into time and forethought.  After all, selling requires you to get into the mind of your potential customer and that takes practice and trial and error.

It might be helpful for readers if I boil down the steps I took to get my site set up and a product ready for sale.  Sometimes you have to hunt and search the Internet in multiple places to find the exact steps to do anything. Finding one page that spells it all out is very valuable.  Therefore, here is my attempt to get you to bookmark this page.  Here is an overview of my marketing progress.

1.  Write down a list of possible domain names.  Keep in mind the best ones are simple, easy to spell and self-explanatory as to the purpose of the website.  Go to http://www.godaddy.com or the equivalent and search to see if these sites names are available.  Once you find one you are satisfied with, buy it for around $8 to $12 a year.

2. Find someone to host your site.  I chose Host Gator, which is what Jeff Wellman recommends.  This cost me $95 a year for the “Baby Plan” which offers many features for the price.  Then I had to transfer the domain name from Go Daddy to Host Gator.  I called the Host Gator support for information on this and they were very helpful.

3. Using the user name and password sent to you by Host Gator (or other host site), sign into your website, called Cpanel, organize, and prepare your website.  There you can install WordPress to create a blog, create folders for images, sales pages and other elements you will need to make your site fulfill your visual needs.

4. Set up the WordPress blog site (another set of user name & password) and decide how you want your blog to look, including personal logos and other specific elements.  Write some articles about your niche to encourage readership.  Install a SEO (Search Engine Optimization) plug-in to enter keywords and a summery to make search sites find you easier.

5. If you do not all ready have a product for sale, you can use your blogs to host affiliate ads so you can make money selling other people’s products that match your interest.

6. Begin the laborious process of creating your own product.  This could include video tutorials, PowerPoint lessons or an actual physical product.

7. Once you have something to sell, upload your digital products to your server in a special folder.  Use a program like Filezilla (an ftp upload program) to connect to your website.  Create a sales page and Thank you/download page specifying all the benefits and advantages of your product.  I use the very popular KompoZer application to create web pages.  This is a free program that can be found on the Internet.  Be very detailed as to what the customer will receive, guarantees, etc.  Once you are finished, download these two pages to your server in a dedicated folder, like “/sales” and “/myproduct”.   If you are like me, your pages will undergo several revisions as you incorporate more elements and a better pitch.

8.  Create a free account at Clickbank if your product is digital in nature.  Go through the process to submit a project proposal, get the code to link a buy button to your product.  Now it’s time to test, test, test.  The purpose is to make sure the customer can click on the buy button and land on your product pay page on Clickbank.  Clickbank can provide you with fake credit card numbers to enter into the forms.  Once the payment process is completed, you should land on your thank you download page.  This page will have links to all your products your customers have purchase.  Make sure you test all the links to make sure they work.  Give detailed instructions to customers on this page on how to download each product.  Assume your customers know nothing about computers; it will keep your product returns down to a minimum.  Once you are certain that your sales page is set, the download page is perfect and your product description to Clickbank is written properly…then go through the requirements of Clickbank products to see if your pages comply.  Then and only then submit your proposal for evaluation by the Clickbank folks.  If your product is approved, you pay $50 to activate it.  If not, they will explain why it is not and you should correct your pages accordingly.

9.  Rejoice if you are approved, maybe grab a bag of chips and munch away.  Now it is time to construct your ads in Clickbank that will allow others to see what you have for sale.  This is free and allows you up to five ads.  Once again, this process requires approval to be accepted.  I was rejected a couple of times in my ads.  Be warned you cannot use any trademark names in the keyword and there are other rules, but they were polite and worked with me.

Whew, that’s the overview and now my product is for sale, but I am constantly tweaking it here and there to try to get it noticed.  This is the part of marketing that cannot be easily taught…it may be more of an art.  The art of convincing others to part with their money.  I think we are all learning that…even the experts!

Harvey Poling jr.

Video Editing Simplified

Getting Started Online For Beginners

Success Tips & Strategies To Get Started Online!

Getting started online as an Internet Marketer is not as easy as many seem to tell you.  Anytime you venture from the theoretical marketing world into the actual rough and tumble marketplace, you soon realize that learning the techniques is just the first step.  Actually putting into practice the things you learn is both rewarding and scary at the same time.

I have been writing a few articles for Jeff Wellman’s blog, taking my recently learned facts, coupling them with my own life’s experiences that hopefully presented material that inspires others to achieve marketing success.  I now know from personal experience how daunting, challenging and yes utterly exciting it is to create a website, make a blog and create a salable product.  I think chronicling my experiences about this new venture will underscore the fact, that you can do this too.

My first step to Internet Marketing and gaining credibility in the marketplace was to create my own blog using WordPress at Video Editing Simplified.   By asking Jeff Wellman many questions and reading on the Internet, I started writing my own posts, concentrating on provided good keywords, so the search engines would find me quickly.   We have discussed earlier about using the Google Adword Tool, which allows you to test all kinds of keywords and phrases to target my niche.   I submitted my site to any free service I could find, of course Google being the primary one.  Jeff helped me add an affiliate link to Rapid Cash Marketing on WordPress and I signed up at Clickbank to add more affiliates in an attempt to monetize the blog.

Then there was the process of actually writing the articles for my new blogsite.  This takes some time and effort, so be aware.  There was a sense of satisfaction however, after each story was published.  Seeing the content grow and realizing that each contribution made it more valuable to potential readers. My goal was to obviously have interesting content, good keyword support and in my case record several video tutorials to augment the article. I found some very good free stock pictures at Microsoft’s Clipart site: http://office.microsoft.com/en-us/images/  to make the submissions more visually appealing.

Since my niche for this blog is video editing, I found it more useful to record myself demonstrating editing techniques using Camtasia.  This cut down on having to write boring technical details, instead readers could simply click on the tutorial and watch.  How did I incorporate video into my blog?  Really, it is quite easy.  You need to create a Youtube account and upload any video associated with your marketing needs.  While uploading, fill out the form describing the video, appropriate keywords and the http address of your site.  When the video is processed, click on it to view, then press the “embed” button, this will give you the html code to place it into your blog.  Copy and paste this code into your blog article (make sure the html view is selected in the WordPress edit window).  If you have done it properly, you will see a nice video box in your article that readers can view.

I was excited when I received emails notifying me that people had commented on my blog.  I told Jeff and his Wife, Lorraine: Lorraine’s Blog about my blog’s growing popularity.  Alas, Lorraine explained that the general, vague comments were most likely spam and I should delete them.  Spammers comment on hundreds of blogs in an attempt to advertise their sites.  Some of these sites are potentially dangerous to your computer if you click on them and many contain pornography.  I was deflated, to say the least.  Lorraine softened the blow by explaining that spam was proving that my blog was getting into the search engines.  Well, just another fact to add to my mental database of Internet disappointments.

One of my failings was my tendency to make video intros too long.  I received a few comments from Youtube viewers complaining about them.  It is never easy receiving negative feedback, but it is essential in order to improve your chances to gain customers.  Therefore, I created a much shorter intro for the most popular video and will work on the rest later.  It would be very unrealistic for me to paint a rosy picture of total success in my new endeavors.  This is a good time for me to admit to frustration in these efforts.  Every account you open requires passwords ( I suggest getting a password program to store them), new understanding on how to navigate these sites and a myriad of other details.  I find the quality of being stubbornly determined is very handy in marketing or with anything associated with a computer.  Trying things repeatedly with slight changes is the only way to get the desired results sometimes.

During the same time, I was not only creating some videos for Jeff for an upcoming product, but was also making tutorials for my first product.  I have a full time job, so this work was undertaken during my downtime.  This process requires recording screen casts in Camtasia, augmenting sound and adding elements in Vegas Pro and making sure that they were tucked neatly into organized folders, so I could make sense of it all.  This process took several weeks and finally my product videos were ready.

Now many questions came bubbling up for poor Jeff.  How do I make a squeeze, thank you and download page?  Where do I put it?  How do I submit my product to click bank so they will accept it?  More information, more work and more questions continued to rear their ugly heads.  Finally, I had my product videos and sales pages uploaded to my site and tested to see if they worked.  I had my product proposal submitted to Clickbank.  I was relieved to learn they accepted it.  Fortunately, Jeff had some valuable suggestions, not only sell the product in the front end; add PLR rights to the videos as a separate product.  He also suggested I remove the wmv files (which were bundled in the product) and include them instead to the PLR product to enhance their value.  I agreed it made a lot of sense, but oh, no, that means more changes to the sales and thank you pages and stripping my videos of there identifying elements so that customers can brand them.  I am still in the process of the PLR phase of my first product launch. Well at least I have a product actually for sale at this point.  Video Editing Simplified

In the next article, I will be relating my next web site launch and the associated joys and sorrows of creating it.  I hope these details will not bore you too much, but will inspire you.  You remember how I confessed my fears of starting something new in my earlier posts.  So this should motivate you to use the information you’ve obtained from Rapid Cash and from the fine marketing products and start your path toward greater financial independence.  I am taking that path, sometimes taking a few steps back, resting for a moment, but I am finally committed in make this work.  If my journey will help other fellow beginning marketers, so much the better.

Harvey Poling jr.

Video Editing Simplified