Using JV Partners For Maximum Launch Earning Potential.
Today we are going back to JV Partners and we are going to
talk about something pretty amazing that happened when one
of my JV partners asked me to do something that once again
had me a little un-easy. Well let’s be honest here.
A little un-easy was not even close to describing what I was
going through when Tellman Knudson asked me to do a live
teleseminar with his list that would start 30 minutes before
the launch time which was 12 noon eastern May 22, 2007.
We were to get on the phone and he was going to interview
Keith and I about the product and what it would do for his
At Noon eastern when the launch went live he was going to end
the call by giving his list the URL which contained his
Affiliate Link and tell them to GO.
This is a very good tactic and I have seen it done many
times since. It works very well.
Tellman was basically giving his list of subscribers a look
at who I was and a look at the product in a way that no other
JV partner was doing at the moment of the launch.
Everyone else either had a standard email recommending the
product through their Affiliate link, a video review of the
product such as the case of Michael Cheney, or a blog review
like Eric Holmlund did.
When the launch went live Tellman’s sales began to take off
at a rate that totally had me speechless. He stayed in the
lead for the first 3 days until Keith and other Affiliates
like Eric Rockefeller started a bonus war going.
Each of the JV partners that really meant business began
adding bonus packages for their lists if they bought through
I know you have seen this before as it is nothing new. I
actually think it has gotten out of hand with several launches
since. But it works.
The JV partner puts together a bonus offer that is relevant to
and compliments the product they are promoting. Many times JV
partners fail at this because the bonus offer they use is not
even relevant to the product they are promoting. If it does
not make sense in the mind of the customer they will not buy.
As the bonus offers started coming out My Son Keith soon over
took Tellman and he remained in the lead of the JV contest
the rest of the 4 days of the launch.
Other big marketers such as Mike Filsaime that had the
capabilities of running away with the whole contest with
just a couple mailings because of their list size did the
very minimum they had to do just to honor their word of saying
they would help promote.
Of course I was pretty grateful to everyone that participated
in my launch.
With the help of all my top JV partners I was able to generate
right around $45,000 during my launch.
Now wait a minute. I said My goal of $65,000 was met during
my launch and that I actually generated over $104,000 in the
first 30 days. So if my JV partners that I had contacted that
actually promoted only brought in around $45,000 from front
end and the One Time Offer sales and I did not have a follow
up email series in place, where did the rest of the money
Well I was surprised to learn the answer to this as well. When
I seen it happening I couldn’t figure it out and had to ask Keith
what was going on.
Do you think you know the answer to this?
Well I will let you know next week just what was happening that
generated the rest of the sales that brought the total inching
towards the 6 figure mark that first week of the launch.
Until then…Stand in your greatness.
PS: I probably should cover the process of contacting the
potential JV partners and the launch contest process and how
you can push your partners to the point they are generating
more sales for you by pushing them hard to compete for the
privilege of being the top JV partners for your launch.
Will try to squeeze that in the next email as well.