JV Partner Launch Process Techniques (email # 9)

Using JV Partners For Maximum Launch Earning Potential.

Today we are going back to JV Partners and we are going to
talk about something pretty amazing that happened when one
of my JV partners asked me to do something that once again
had me a little un-easy.  Well let’s be honest here.

A little un-easy was not even close to describing what I was
going through when Tellman Knudson asked me to do a live
teleseminar with his list that would start 30 minutes before
the launch time which was 12 noon eastern May 22, 2007.

We were to get on the phone and he was going to interview
Keith and I about the product and what it would do for his
subscribers.

At Noon eastern when the launch went live he was going to end
the call by giving his list the URL which contained his
Affiliate Link and tell them to GO.

This is a very good tactic and I have seen it done many
times since.  It works very well.

Tellman was basically giving his list of subscribers a look
at who I was and a look at the product in a way that no other
JV partner was doing at the moment of the launch.

Everyone else either had a standard email recommending the
product through their Affiliate link, a video review of the
product such as the case of Michael Cheney, or a blog review
like Eric Holmlund did.

When the launch went live Tellman’s sales began to take off
at a rate that totally had me speechless.  He stayed in the
lead for the first 3 days until Keith and other Affiliates
like Eric Rockefeller started a bonus war going.

Each of the JV partners that really meant business began
adding bonus packages for their lists if they bought through
their link.

I know you have seen this before as it is nothing new. I
actually think it has gotten out of hand with several launches
since.  But it works.

The JV partner puts together a bonus offer that is relevant to
and compliments the product they are promoting.  Many times JV
partners fail at this because the bonus offer they use is not
even relevant to the product they are promoting.  If it does
not make sense in the mind of the customer they will not buy.

As the bonus offers started coming out My Son Keith soon over
took Tellman and he remained in the lead of the JV contest
the rest of the 4 days of the launch.

Other big marketers such as Mike Filsaime that had the
capabilities of running away with the whole contest with
just a couple mailings because of their list size did the
very minimum they had to do just to honor their word of saying
they would help promote.

Of course I was pretty grateful to everyone that participated
in my launch.

With the help of all my top JV partners I was able to generate
right around  $45,000 during my launch.

Now wait a minute.  I said My goal of $65,000 was met during
my launch and that I actually generated over $104,000 in the
first 30 days.  So if my JV partners that I had contacted that
actually promoted only brought in around $45,000 from front
end and the One Time Offer sales and I did not have a follow
up email series in place, where did the rest of the money
come from.

Well I was surprised to learn the answer to this as well.  When
I seen it happening I couldn’t figure it out and had to ask Keith
what was going on.

Do you think you know the answer to this?

Well I will let you know next week just what was happening that
generated the rest of the sales that brought the total inching
towards the 6 figure mark that first week of the launch.

Until then…Stand in your greatness.

Jeff Wellman

PS:  I probably should cover the process of contacting the
potential JV partners and the launch contest process and how
you can push your partners to the point they are generating
more sales for you by pushing them hard to compete for the
privilege of being the top JV partners for your launch.

Will try to squeeze that in the next email as well.

Tips to Finding JV Partners and Getting Them To Promote (email #7)

JV Partners. Now this was a pretty interesting experience
for me as I moved towards my first product launch.

Of course it was a little easier for me to initially contact
the JV Partners because Keith already had a list of partners
he used for his product launches.

Thinking that it was going to be just a simple email going
out to these guys on launch day was some very wrong thinking
on my part.

I figured all I had to do was get everything ready and let
these guys know when to send out their email was about all
I had to do.

Of course I got that from reading and researching Affiliate
Marketing for my project.

Most people tell you that all you have to do is, Get your
product, find a bunch of JV partners and have them mail out
on your launch day and set back and watch the money flow
into your bank account.

NOT THE CASE at all.

Just as a little side note, It is getting harder and harder
all the time to get JV partners to agree to send out. Even
if they do agree, most of them still do not send out on
launch day.

Our goal was to get as many JV partners to respond and
say yes they will mail out for the launch.

I do not even remember how many we initially contacted, but
it was a lot.

So email #1 went out. ( I have included a link at the bottom
of this email that will show you the email I used.)

The yes ‘s started coming in like crazy and all was looking
good as far as I was concerned. Keith knew of course that
there was still a lot of work to do in getting them to
actually promote. (Of course many came back with a “sorry”
and they wished me luck and hoped to help out next time.)

Things were looking good as far as I was concerned and I
thought having so many yes replies from the JV partners we
contacted was all we needed. Not even close!

I wish I had saved all the emails I had to send out to
JV partners during the pre-launch phase to keep them excited
and on top of what was going on with the launch. Not only
were there contact emails to write, but there was also many
emails written during the entire week long launch to keep
the JV partners that were promoting excited enough to
keep promoting.

Constant contact with your JV partners is critical to your
launch success. Give them a chance to forget about you
and your launch and they will in a heartbeat. You have to
remember that they are getting bombarded with many offers
every single day. Life does not stop for them until your launch
is over with.

Now moving up to the launch day I found out just what the
Yes replies really meant. Out of the 30 or so Yes replies
we had gotten back from JV partners maybe half of them
actually followed through and promoted the actual launch.

I am finding that in present times it is even less than that.

One of the hardest emails I found myself writing was the
swipe email for my JV partners to use on launch day.

First I was pretty surprised that I had to write it for
these guys. When I questioned Keith on this he told me
we needed to make it as easy as possible for our JV partners
to promote my product. I of course looked at it as nothing
but laziness on the part of a bunch of guys looking
to make money and made no sense to me. I was always taught
that you worked hard for what you got in life.

All these guys had to do was send out an email to their list
and they could not even take the time to write their own email?

Well of course I now know that I was the one that best knew
my product, and that the swipe copy was supposed to be there
for the JV partners to use as a template to work from in
crafting their emails to send out.

OK! Truth is.. most of them are lazy and won’t change it
at all.

So contacting JV partners and getting them to actually
promote and do what they say they are going to do for you is
not as easy as it really is portrayed. Like everything
else it takes work on your part. It also takes consistent
follow thru and follow up all the way thru the entire
launch process, from Pre-launch to post launch.

Here is my first contact email I sent out to my JV Partners
and my first swipe copy I wrote for JV partners to use on
launch day.

My first JV partner emails

Stand in your greatness

Jeff Wellman

PS: Now I am not done talking about JV partners by a long shot.
There is a lot more involved than just a couple contacts and
a couple emails in getting JV partners on board and actually
getting them to promote and to keep promoting.

I found out most of them took the easy way out on launch day
and just used my swipe email just to get something out like
they promised and that was about all they ever did. Of course
these guys ended up at the bottom of my JV contest where they
belong for being lazy.

Now Keith planned on being my number one JV partner and actually
was, but a couple guys decided to give him a run for his money
and what one of them asked me to do on launch day was not
something I was really looking forward to doing. What Tellman
Knudson did sent him screaming past everyone from the very
beginning and caused the rest that meant business to play catch
Tellman.

If your new to marketing I wonder if you would tell me yes if
I asked you to do the same thing Tellman asked me to do on the
day of your launch to help me make sales?

Tellman asked me if I would be willing to… (coming up next)

PSS: Here is the promised video that will help you out when it
comes to finding JV partners.

 JV Partner Video Help

I will be including one more that will help you out with JV
partners during the actual launch process in one of my next emails.

Would also like to hear your feedback on this email series…